The UX Five-Second Rules: Guidelines for User Experience Design's Simplest Testing Technique (Paperback)
暫譯: UX 五秒規則:用戶體驗設計最簡單測試技術的指導方針 (平裝本)

Paul Doncaster

  • 出版商: Morgan Kaufmann
  • 出版日期: 2014-03-27
  • 售價: $1,190
  • 貴賓價: 9.5$1,131
  • 語言: 英文
  • 頁數: 140
  • 裝訂: Paperback
  • ISBN: 0128005343
  • ISBN-13: 9780128005347
  • 相關分類: 使用者經驗 UX
  • 海外代購書籍(需單獨結帳)

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商品描述

The five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. The Five-Second Rules uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the "five-second rules" for getting useful data, and will explore what types of design issues can be resolved by using the method.

A five-second test (also known as "timeout test" and "exposure test") involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it.

  • Describes the origins of the method and its usefulness in modern UX design research and testing
  • Conveys the need to structure tests carefully so that time, effort, and money are not wasted, and compiled data is not misleading
  • Fosters an appreciation for the method's outcomes and how they can contribute to the success or failure of a proposed design

商品描述(中文翻譯)

五秒測試是目前最方便的快速使用者體驗(UX)測試方法之一,儘管其價值可能因忽視該方法的限制而受到損害。《五秒規則》利用超過300個測試的詳細範例來描述這種快速測試方法的優缺點。讀者將了解獲取有用數據的「五秒規則」,並探索使用該方法可以解決哪些類型的設計問題。

五秒測試(也稱為「超時測試」和「曝光測試」)涉及將一個視覺或資訊設計展示五秒鐘,然後將其移除,接著詢問哪些方面最容易或最生動地被回憶起來。其目標是了解設計或產品中最突出的部分,以及對觀者感知的影響。

- 描述該方法的起源及其在現代UX設計研究和測試中的實用性
- 傳達需要仔細結構測試,以免浪費時間、精力和金錢,並確保所收集的數據不具誤導性
- 培養對該方法結果的欣賞,以及這些結果如何影響提議設計的成功或失敗