Grounded Innovation: Strategies for Creating Digital Products (Paperback)
暫譯: 扎根創新:數位產品創造策略 (平裝本)

Lars Erik Holmquist

  • 出版商: Morgan Kaufmann
  • 出版日期: 2012-04-10
  • 定價: $1,225
  • 售價: 8.5$1,041
  • 語言: 英文
  • 頁數: 232
  • 裝訂: Paperback
  • ISBN: 0123859468
  • ISBN-13: 9780123859464
  • 立即出貨

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商品描述

How will you design the next big thing? And the thing after that? And after that.? This book can help, by providing practical techniques for the innovation process which consists of invention and investigation. Smart products are popping up everywhere and we are constantly presented with newer, better 'things' that enhance our everyday lives - the pace continually speeding up.

Efficiency of creativity mixed with designing within budgetary and business culture parameters is difficult on a good day. This book provides extensive examples of products that did and didn't make it to consumers and why so that you can learn from the mistakes of others rather than your own. The author also offers a succinct framework for idea generation, prototyping and testing and what to do when you get unexpected results.

*Wide variety of examples show how novel technical and conceptual innovations became commercial breakthroughs

*Provides guidelines to innovation in a new technical environment including prototyping and testing

*Discusses how to innovate within the cultural or financial parameters of a business

商品描述(中文翻譯)

如何設計下一個重大創新?那之後的呢?再之後的呢?這本書可以提供幫助,透過提供實用的創新過程技術,該過程包括發明和調查。智慧產品無處不在,我們不斷面對更新、更好的「事物」,這些事物提升了我們的日常生活——這一切的速度不斷加快。

在良好的日子裡,將創造力的效率與預算和商業文化參數相結合是困難的。這本書提供了大量成功和失敗產品的例子,以及其原因,讓你可以從他人的錯誤中學習,而不是從自己的錯誤中學習。作者還提供了一個簡明的框架,用於創意生成、原型設計和測試,以及當你獲得意外結果時該怎麼做。

* 各種各樣的例子展示了新穎的技術和概念創新如何成為商業突破
* 提供在新技術環境中進行創新的指導方針,包括原型設計和測試
* 討論如何在企業的文化或財務參數內進行創新