Telecom Service Rollouts
暫譯: 電信服務推出

POSTMORTEM ON THE PLAGUE YEAR
* How telecom lost $816 billion in 2001—and ways to recognize errors in the making
* Roadmap of the potholes and pratfalls that tripped up Big Business
* Winners and losers compare notes on what they did, what happened, and why
* PLUS reinvention strategies for a shaken industry

WHAT IT TAKES TO WIN

In the midst of the rollout debacle, some companies made money. If you want your rollout to be profitable, you must understand what the winners did right—and what losing carriers and service providers did wrong. That’s exactly what telecom consultant Rajoo Nagar gives you in this power-packed guide, based on her own experiences in the maelstrom, plus in-depth investigations and interviews with industry leaders and analysts.

Look inside—
* Read industry leaders on the basics behind profitable rollouts
* Discover winning go-to-market strategies
* Investigate partnerships—help or hindrance?
* Get capital management strategies for the entire funding cycle
* Put together all vital pieces of a successful plan, from business model to marketing, operations, and support positions
* Apply practical how-to’s on competitive position-strengthening

Is your new service concept bulletproofed? Find out with this field guide to landmine-free launches.

Contents           

     Preface
     Acknowledgments
   PART ONE: THE YEAR OF THE CRASH: A POSTMORTEM OF THE TELECOM CRISIS
    Chapter 1: We Built It and Nobody Came
    Chapter 2: From Bust Practices to Best Practices
   PART TWO: BACK TO THE FUTURE: STRATEGIES FOR SURVIVAL
    Chapter 3: Building a Defensible Business
    Chapter 4: Profitable Market Entry Strategies
    Chapter 5: Building an Effective Service Strategy
    Chapter 6: Partnerships--Effectively Working the Value Chain
    Chapter 7: Preparing to Launch Your Service
    Chapter 8: Marketing Communications--Maximizing Your Marketing Dollars
   PART THREE: THE NEXT GENERATION--NOT BEING LEFT WITH STRANDED CAPITAL
    Chapter 9: What Truly New Services and When?
    Chapter 10: Market Forecasts
     Bibliography
     Index