Telecom Management Crash Course: A Telecom Company Survival Guide
暫譯: 電信管理速成班：電信公司生存指南

The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The markets long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. Thats what Telecom Management Crash Course is all about--it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider.

A TRUE TELECOM TEXT FOR OUR TIME!

In Telecom Management Crash Course, P.J. Louis, a top industry advisor and author of the wildly popular M-Commerce Crash Course shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive--and prosper--in this challenging economic climate. He covers the business of telecom--everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business--and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking.

LOOK INSIDE TO LEARN:
* The best organizational structures
* Sales and marketing fundamentals
* How to evaluate the marketplace and the financial value of products and services
* The most effective management styles
* How to integrate technological and business objectives
* How to develop and implement market-driven strategy
* What you need to know about state and federal regulatory considerations
* How globalization affects every carrier
* Manufacturing and outsourcing techniques

Contents           

     Preface
     Introduction
     Acknowledgments
    CHAPTER 1: WHAT IS A TELECOMMUNICATIONS COMPANY?

    CHAPTER 2: ORGANIZATIONAL STRUCTURES
    CHAPTER 3: THE TELECOMMUNICATIONS SERVICE PROVIDER
    CHAPTER 4: THE TELECOMMUNICATIONS VENDOR--HARDWARE, SOFTWARE, AND SERVICES
    CHAPTER 5: STRATEGY, TACTICS, AND SHARED VALUES
    CHAPTER 6: MARKET FOCUS--UNDERSTANDING THE TELECOMMUNICATIONS MARKET
    CHAPTER 7: DEVELOPING MARKET DRIVEN STRATEGIES--HOW?