Telecom Management Crash Course: A Telecom Company Survival Guide
P. J. Louis
- 出版商: McGraw-Hill Education
- 出版日期: 2002-06-01
- 售價: $1,080
- 貴賓價: 9.8 折 $1,058
- 語言: 英文
- 頁數: 346
- 裝訂: Paperback
- ISBN: 0071386203
- ISBN-13: 9780071386203
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商品描述
The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The markets long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. Thats what Telecom Management Crash Course is all about--it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider.
A TRUE TELECOM TEXT FOR OUR TIME!
In Telecom Management Crash Course, P.J. Louis, a top industry advisor and author of the wildly popular M-Commerce Crash Course shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive--and prosper--in this challenging economic climate. He covers the business of telecom--everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business--and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking.
LOOK INSIDE TO LEARN:
* The best organizational structures
*
Sales and marketing fundamentals
* How to evaluate the marketplace and the
financial value of products and services
* The most effective management
styles
* How to integrate technological and business objectives
* How to
develop and implement market-driven strategy
* What you need to know about
state and federal regulatory considerations
* How globalization affects every
carrier
* Manufacturing and outsourcing techniques
Contents
CHAPTER 2: ORGANIZATIONAL
STRUCTURES Preface
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Introduction
Acknowledgments
CHAPTER 1: WHAT IS A TELECOMMUNICATIONS COMPANY?
CHAPTER 3: THE TELECOMMUNICATIONS SERVICE
PROVIDER
CHAPTER 4: THE TELECOMMUNICATIONS
VENDOR--HARDWARE, SOFTWARE, AND SERVICES
CHAPTER 5:
STRATEGY, TACTICS, AND SHARED VALUES
CHAPTER 6: MARKET
FOCUS--UNDERSTANDING THE TELECOMMUNICATIONS MARKET
CHAPTER 7: DEVELOPING MARKET DRIVEN
STRATEGIES--HOW?