Telecom Service Rollouts
Rajoo Nagar
- 出版商: McGraw-Hill Education
- 出版日期: 2002-06-10
- 售價: $1,870
- 貴賓價: 9.5 折 $1,777
- 語言: 英文
- 頁數: 288
- 裝訂: Paperback
- ISBN: 0071391126
- ISBN-13: 9780071391122
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相關主題
商品描述
POSTMORTEM ON THE PLAGUE YEAR
* How telecom lost $816
billion in 2001—and ways to recognize errors in the making
* Roadmap of
the potholes and pratfalls that tripped up Big Business
* Winners and losers
compare notes on what they did, what happened, and why
* PLUS reinvention
strategies for a shaken industry
WHAT IT TAKES TO WIN
In the midst of the rollout debacle, some companies made money. If you want your rollout to be profitable, you must understand what the winners did right—and what losing carriers and service providers did wrong. That’s exactly what telecom consultant Rajoo Nagar gives you in this power-packed guide, based on her own experiences in the maelstrom, plus in-depth investigations and interviews with industry leaders and analysts.
Look inside—
* Read industry leaders on the basics behind
profitable rollouts
* Discover winning go-to-market strategies
*
Investigate partnerships—help or hindrance?
* Get capital management
strategies for the entire funding cycle
* Put together all vital pieces of a
successful plan, from business model to marketing, operations, and support
positions
* Apply practical how-to’s on competitive position-strengthening
Is your new service concept bulletproofed? Find out with this field guide to
landmine-free launches.
Contents
Preface
Acknowledgments
PART ONE: THE YEAR OF THE CRASH: A POSTMORTEM
OF THE TELECOM CRISIS
Chapter 1: We Built It and Nobody
Came
Chapter 2: From Bust Practices to Best
Practices
PART TWO: BACK TO THE FUTURE: STRATEGIES FOR
SURVIVAL
Chapter 3: Building a Defensible
Business
Chapter 4: Profitable Market Entry
Strategies
Chapter 5: Building an Effective Service
Strategy
Chapter 6: Partnerships--Effectively Working
the Value Chain
Chapter 7: Preparing to Launch Your
Service
Chapter 8: Marketing Communications--Maximizing
Your Marketing Dollars
PART THREE: THE NEXT GENERATION--NOT
BEING LEFT WITH STRANDED CAPITAL
Chapter 9: What Truly
New Services and When?
Chapter 10: Market
Forecasts
Bibliography
Index
