The Future-Ready Brand: How the World's Most Influential CMOS Are Navigating Societal Forces and Emerging Technologies
Duckler, Mitch, Kawasaki, Guy
- 出版商: Forbesbooks
- 出版日期: 2024-05-14
- 售價: $960
- 貴賓價: 9.5 折 $912
- 語言: 英文
- 頁數: 330
- 裝訂: Quality Paper - also called trade paper
- ISBN: 9798887501789
- ISBN-13: 9798887501789
-
相關分類:
CMOS
海外代購書籍(需單獨結帳)
商品描述
In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.
