The Future-Ready Brand: How the World's Most Influential CMOS Are Navigating Societal Forces and Emerging Technologies

Duckler, Mitch, Kawasaki, Guy

The Future-Ready Brand: How the World's Most Influential CMOS Are Navigating Societal Forces and Emerging Technologies
  • 出版商: Forbesbooks
  • 出版日期: 2024-05-14
  • 售價: $940
  • 貴賓價: 9.5 折 $893
  • 語言: 英文
  • 頁數: 330
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 9798887501789
  • ISBN-13: 9798887501789
  • 相關分類: CMOS

    • 下單後立即進貨 (約1週~2週)

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商品描述

In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.

商品描述(中文翻譯)

在《未來準備品牌》一書中，米奇·達克勒（Mitch Duckler）探討了世界領先品牌面臨的一系列新挑戰，並向全球最具影響力的品牌主管尋求解決方案。他與超過40位全球1000強企業的首席市場營銷官進行了一對一的對話，探索他們如何應對不斷變化的社會力量和新興技術的交匯，這些力量和技術正在影響每個品牌未來的發展。

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