The Lean Entrepreneurship Playbook: A Practical Guide to Innovation in the Modern Enterprise
Watt, George
- 出版商: Apress
- 出版日期: 2024-10-19
- 售價: $1,540
- 貴賓價: 9.5 折 $1,463
- 語言: 英文
- 頁數: 756
- 裝訂: Quality Paper - also called trade paper
- ISBN: 9798868801211
- ISBN-13: 9798868801211
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相關主題
商品描述
Established organizations in both public and private sectors struggle to bring new, innovative ideas to life. Countless innovation programs have mixed track records, with most failing to deliver meaningful results. Many innovation initiatives fail because they do not get the momentum they need early on, they start in the wrong place, they are structured to deliver the wrong type of outcome, or they focus on the wrong problems and assumptions. There are many possibilities, and launching the wrong kind of program can doom an initiative before the first idea is generated.
This book takes you through a step-by-step approach that will enable you to select, structure, and deliver the right type of initiative to nurture and incubate your new and innovative ideas, and ensure that they have the best possible chance to succeed. It discusses what must be considered to properly structure your program, including important differences required when delivering new programs, projects, or public sector initiatives, and insight on additional requirements if your solutions include physical components. It is filled with questions, examples, artifacts, and tools to help you make key choices, and includes frameworks and examples that will help accelerate your deployment.
What You Will Learn
- Build your initiative or program, step-by-step, and measure its effectiveness
- Know what to consider when creating your innovation or incubation program, framework, or approach
- Understand how innovative ideas differ, why that's important, and why different approaches are required for each
- Select and structure your initiative, program, or approach to bring new, valuable ideas to life, whether they are new products, new programs, or internal projects
- Create the conditions for repeatable innovation, acceleration, or incubation
- Know the common impediments to innovation in established public and private sector organizations
- Avoid the key obstacles and trapdoors to successful innovation and incubation initiatives and programs
- Successfully prepare and lay a solid foundation for your initiative or program
- Continuously improve your program, framework, or approach
Who This Book Is For
People addressing impediments to incubating new ideas in established private/public sector organizations such as: executives looking to deliver new ideas; people responsible for the creation and operation of incubation, innovation, and accelerator programs; business executives and leadership teams who are stagnating or shrinking; technical leaders struggling to deliver innovative products and programs; consultants helping organizations overcome innovation challenges; entrepreneurs; innovators working for mid- to large-sized organizations who are frustrated with roadblocks; program developers, program managers, Scrum masters, and product owners
商品描述(中文翻譯)
已建立的公共和私營部門組織在將新穎的創意付諸實踐方面面臨挑戰。無數創新計畫的成效參差不齊，大多數未能帶來有意義的結果。許多創新倡議失敗的原因在於它們未能在早期獲得所需的動力，起步於錯誤的地方，結構設計不當以致於產出錯誤類型的結果，或是專注於錯誤的問題和假設。可能性眾多，啟動錯誤類型的計畫可能會在第一個創意產生之前就使倡議注定失敗。
本書將帶您逐步了解如何選擇、結構和實施適合的倡議，以培育和孵化您新的創新想法，並確保它們有最佳的成功機會。書中討論了在適當結構化您的計畫時必須考慮的事項，包括在實施新計畫、專案或公共部門倡議時所需的重要差異，以及如果您的解決方案包含實體組件時的額外要求。書中充滿了問題、範例、文獻和工具，以幫助您做出關鍵選擇，並包含幫助加速您部署的框架和範例。
您將學到的內容：
- 逐步建立您的倡議或計畫，並衡量其有效性
- 知道在創建您的創新或孵化計畫、框架或方法時需要考慮的事項
- 理解創新想法的差異、其重要性，以及為每種想法所需的不同方法
- 選擇並結構您的倡議、計畫或方法，以實現新的、有價值的想法，無論是新產品、新計畫還是內部專案
- 創造可重複的創新、加速或孵化的條件
- 知道已建立的公共和私營部門組織中創新的常見障礙
- 避免成功的創新和孵化倡議及計畫的關鍵障礙和陷阱
- 成功準備並為您的倡議或計畫奠定堅實的基礎
- 持續改進您的計畫、框架或方法
本書適合對象：
針對在已建立的公共/私營部門組織中解決孵化新想法障礙的人士，例如：希望實現新想法的高層主管；負責創建和運營孵化、創新和加速器計畫的人員；面臨停滯或縮減的商業高管和領導團隊；在交付創新產品和計畫方面掙扎的技術領導者；幫助組織克服創新挑戰的顧問；創業者；對於中型至大型組織中的路障感到沮喪的創新者；計畫開發者、計畫經理、Scrum Master 和產品負責人。
作者簡介
George is passionate about solving unsolved problems and applying technology in innovative ways to improve people's lives. Over his more than thirty years in the technology industry George discovered innumerable obstacles to bringing new ideas to life in established organizations and, more importantly, how they could be overcome.
As VP of Strategy for a multibillion-dollar technology company - and faced with a challenge to design, deploy, operate, and evolve an innovative start-up accelerator program - George created what became the foundation of the Lean Entrepreneurship approach to enable others to overcome those obstacles.
Throughout his career, George delivered innovations of his own such as a knowledge base for a neural network-based predictive performance management solution, one of the earliest private clouds (2005), and a lightweight event management agent. George was also awarded a patent for securing protected content by identifying recording devices.
George has a broad range of experience including leading global scientific research, worldwide innovation initiatives, and an innovative start-up accelerator for a multi-billion-dollar technology company; holding many national and global leadership positions and leading global teams spanning North America, Europe, Asia, and Australia; serving as a Technology Evangelist, and; holding many technical roles such as Systems Programmer/Sysadmin and Systems Engineer.
George has shared his experience overcoming obstacles to innovation and new idea incubation in established organizations in two previous books: "The Innovative CIO", and "Lean Entrepreneurship".
作者簡介(中文翻譯)
喬治對於解決未解決的問題充滿熱情，並致力於以創新的方式應用技術來改善人們的生活。在他超過三十年的科技產業生涯中，喬治發現了在既有組織中將新想法付諸實現的無數障礙，更重要的是，他了解如何克服這些障礙。
作為一家數十億美元科技公司的策略副總裁，喬治面臨設計、部署、運營和發展一個創新的初創加速器計畫的挑戰，他創造了成為精實創業方法基礎的方案，以幫助他人克服這些障礙。
在他的職業生涯中，喬治推出了自己的創新，例如基於神經網絡的預測績效管理解決方案的知識庫、最早的私有雲之一（2005年）以及一個輕量級事件管理代理。喬治還獲得了一項專利，該專利通過識別錄音設備來保護受保護內容的安全。
喬治擁有廣泛的經驗，包括領導全球科學研究、全球創新計畫，以及為一家數十億美元科技公司創建的創新初創加速器；擔任多個國家和全球領導職位，並領導跨越北美、歐洲、亞洲和澳洲的全球團隊；擔任技術傳道者，以及擔任多個技術角色，如系統程式設計師/系統管理員和系統工程師。
喬治在之前的兩本書中分享了他在既有組織中克服創新和新想法孵化障礙的經驗：《創新的CIO》和《精實創業》。
