Discrete Choice Experiments Using R: A How-To Guide for Social and Managerial Sciences

Shang Liang, Ph.D., is Research Assistant Professor in the Department of Social Policy and Sociology at the Lingnan University. She obtained her Ph.D. in Public Policy from the City University of Hong Kong in 2020 and was awarded Sir Edward Youde Memorial Fellowship for Postgraduate Research Students in 2019. Prior to joining Lingnan University, she worked as a Post-doctoral Fellow in the Department of Social Work at the Chinese University of Hong Kong and Research Associate at the Centre for Social Policy and Social Entrepreneurship at the Hong Kong Polytechnic University. With a primary research interest centered around the intersection of ethics and entrepreneurship, she focuses on examining the roles, practices, and mechanisms of business ventures with a strong overarching social purpose in contributing to social and environmental sustainability. Beyond this focus, she also has a keen interest in exploring emerging methods in social sciences, such as corpus linguistics and artificial intelligence. Her work has been published in international journals, including Journal of Social Policy, Journal of Business Venturing Insights, VOLUNTAS, among others.

Yanto Chandra, Ph.D., is Associate Professor of Management and Policy at the City University of Hong Kong. His research focuses on explaining the drivers, processes, and outcomes of entrepreneurial action and strategy in various contexts--social, digital, and international--and their implications to economy, society, and policy. He is best-known for his work on social ventures, born globals, and more recently on Web3 and AI from management and policy perspectives. His methods of interest include computer-aided text analysis, corpus linguistics, text mining, visual methods, image analysis, and data science using R. He is Associate Editor of Journal of Business Venturing Insights and several other key journals in management. His work has been published in Journal of International Business Studies, Journal ofBusiness Venturing, Journal of Business Ethics, Journal of Business Venturing Insights, Journal of World Business, as well as Public Management Review, Public Administration Review, and World Development, among others. His research has won international accolades including Best Paper Award 2022 in the Academy of Management Annual Meeting and Kooiman Prize for Best Paper in 2021.

商亮博士是嶺南大學社會政策與社會學系的研究助理教授。她於2020年在香港城市大學獲得公共政策博士學位，並於2019年獲得愛德華·尤德爵士紀念獎學金以支持研究生的研究。在加入嶺南大學之前，她曾在香港中文大學社會工作系擔任博士後研究員，並在香港理工大學社會政策與社會企業中心擔任研究助理。她的主要研究興趣集中在倫理與創業的交集，專注於檢視具有強烈社會目的的商業創業在促進社會與環境可持續性方面的角色、實踐與機制。除了這一焦點外，她還對社會科學中的新興方法，如語料庫語言學和人工智慧，抱有濃厚的興趣。她的研究成果已發表於多本國際期刊，包括《社會政策期刊》、《商業創業洞察期刊》、《VOLUNTAS》等。

揚托·詹德拉博士是香港城市大學管理與政策的副教授。他的研究專注於解釋各種情境下創業行動與策略的驅動因素、過程與結果，以及這些對經濟、社會與政策的影響。他以社會創業、全球初創企業以及最近的Web3和人工智慧的管理與政策視角的研究而聞名。他感興趣的方法包括計算機輔助文本分析、語料庫語言學、文本挖掘、視覺方法、影像分析以及使用R的數據科學。他是《商業創業洞察期刊》的副編輯，以及其他幾本管理領域的重要期刊的副編輯。他的研究成果已發表於《國際商業研究期刊》、《商業創業期刊》、《商業倫理期刊》、《商業創業洞察期刊》、《世界商業期刊》，以及《公共管理評論》、《公共行政評論》和《世界發展》等期刊。他的研究曾獲得國際獎項，包括2022年管理學會年會最佳論文獎和2021年庫伊曼最佳論文獎。