Innovation of Digital Economy: Cases from China

本書呈現了36個實際案例，介紹中國組織如何在數字時代探索新的增長模式、商業模式創新和數字轉型。這些案例的主題涵蓋了數字營銷和互聯網品牌、數字平台的增長、數字轉型和工業物聯網、跨境電子商務公司的策略，以及數字時代的商業模式創新等。這些案例來自不同的行業部門，報導了最佳實踐和經驗教訓。本書展示了組織如何努力尋找在數字世界中發展和創造新途徑，並分享了對數字經濟的重要實踐見解。所有案例都以統一的結構呈現，以提供寶貴的見解和對從業人員、學者以及一般讀者的重要指導。

Professor Jianlin Zhang is the executive dean of Alibaba Business School, Hangzhou Normal University. His main research directions are e-commerce, business intelligence, data mining, and information management technology. He is a member of the Teaching Steering Committee of E-commerce Majors in Higher Education Institutions, Ministry of Education of China; member of Expert Committee of Mobile Commerce, China E-commerce Association; and member of China Cloud Computing and SAAS Service Expert Committee. He is the secretary-general of the Teaching Steering Committee of E-commerce Logistics Majors in Higher Education Institutions in Zhejiang Province; director of the Education Special Committee of the Electronic Commerce Promotion Association, Zhejiang Province; head of Electronic Commerce Key Majors in Zhejiang Province; and the director of the Hangzhou Electronic Commerce Expert Advisory Committee. Dr. Kezhen Ying is an associate professor and associate dean of the Information Institute, Dongfang College, Zhejiang University of Finance and Economics. Her main research area is e-commerce. At present, she is in charge of a number of teaching projects, including the provincial first-class specialty construction of e-commerce, the construction of provincial first-class courses of Web front-end technology, etc. Dr. Kangliang Wang is a professor and doctoral supervisor at the Department of Management Science and Engineering of Renmin Business School, Renmin University of China. His research areas are management information systems and e-commerce, information technology, and decision-making behavior. He was selected into "New Century Excellent Personnel Training Program" of Ministry of Education, China. He has presided over a number of scientific research projects including key project, general project, and youth project of the National Natural Science Foundation, and his research has been published on Management Science, MIS Quarterly, Decision Support Systems, Information & Management, and other academic journals. He is a member of the E-commerce Specialty Teaching Steering Committee of Higher Education Institutions, Ministry of Education, vice-chairman and secretary-general of the Fourth Committee of Chinese Brach of International Information Systems Association(CNAIS), member of the Chinese Society of Systems Engineering, etc. Dr. Zhigang Fan is graduated from School of Management, Zhejiang University, with a Ph.D. in management, who is currently the vice-dean and an associate professor at Alibaba Business School, Hangzhou Normal University. He is also the deputy director secretary of Teaching Steering Committee of E-commerce Majors in Higher Education Institutions, Ministry of Education of China, and the vice-president of Digital Economy Research Institute of Hangzhou Normal University. His research is mainly engaged in fields of government and enterprise strategicinnovation, Internet economics, etc., and he has presided over and participated in nearly ten high-level scientific research projects such as the National Social Science Foundation, the National Natural Science Foundation's major international cooperation projects, the National Natural Science Foundation's Youth Project, and the Humanities and Social Sciences Fund of the Ministry of Education. He has published more than 30 academic papers in worldwide significant journals. Dr. Ziyi Zhao is an assistant professor and master supervisor at the Department of Digital Economy and Management of Alibaba Business School, Hangzhou Normal University. Her research interest is the innovation strategy of latecomer enterprises. She has participated in and presided over a number of scientific research projects and published more than ten academic papers at international journals and conferences. She has developed a series of cases focusing on the growth and transformation strategy of digital platforms and industrial Internet of things, two of which have been awarded Zhejiang Excellent Postgraduate Teaching Cases.

張建林教授是阿里巴巴商學院杭州師範大學的執行院長。他的主要研究方向包括電子商務、商業智能、數據挖掘和信息管理技術。他是中國教育部高等教育機構電子商務專業教學指導委員會成員，中國電子商務協會移動商務專家委員會專家委員，以及中國雲計算和SAAS服務專家委員會成員。他是浙江省高等教育機構電子商務物流專業教學指導委員會秘書長，浙江省電子商務促進會教育特別委員會主任，浙江省電子商務重點專業負責人，以及杭州電子商務專家諮詢委員會主任。應科振博士是東方學院信息學院的副教授和副院長，浙江財經大學的博士生導師。她的主要研究領域是電子商務。目前，她負責多個教學項目，包括電子商務省級一流專業建設、省級一流課程網頁前端技術建設等。王康亮博士是中國人民大學商學院管理科學與工程系的教授和博士生導師。他的研究領域包括管理信息系統和電子商務、信息技術和決策行為。他被選入中國教育部的“新世紀優秀人才培養計劃”。他主持了多個科研項目，包括國家自然科學基金重點項目、一般項目和青年項目，他的研究成果發表在《管理科學》、《MIS季刊》、《決策支持系統》、《信息與管理》等學術期刊上。他是中國教育部高等教育機構電子商務專業教學指導委員會成員，中國國際信息系統協會中國分會第四委員會副主席兼秘書長，中國系統工程學會會員等。范志剛博士畢業於浙江大學管理學院，獲得管理學博士學位，目前是阿里巴巴商學院杭州師範大學的副院長和副教授。他還是中國教育部高等教育機構電子商務專業教學指導委員會副主任秘書，杭州師範大學數字經濟研究院副院長。他的研究主要涉及政府和企業戰略創新、互聯網經濟等領域，並主持和參與了近十項高水平科研項目，包括國家社會科學基金、國家自然科學基金的重大國際合作項目、國家自然科學基金的青年項目以及教育部人文社會科學基金。他在全球重要期刊上發表了30多篇學術論文。趙子怡博士是阿里巴巴商學院杭州師範大學數字經濟與管理系的助理教授和碩士生導師。她的研究興趣是後來者企業的創新戰略。她參與和主持了多項科研項目，並在國際期刊和會議上發表了十多篇學術論文。她開發了一系列關注數字平台和工業物聯網的增長和轉型戰略的案例，其中兩個案例獲得了浙江省優秀獎。