Essentials of Economics, 9/e (Paperback)
暫譯: 經濟學要素，第9版（平裝本）

N. Gregory Mankiw

Essentials of Economics, 9/e (Paperback)

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Overview
Provide a concise, approachable introduction to the principles of economics that can be taught in one semester while allowing all types of students to quickly grasp essential economic concepts for a strong foundation with Mankiw’s popular ESSENTIALS OF ECONOMICS, 9E. Part of the most widely-used series in economics classrooms worldwide, this edition covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates, relevant examples and carefully crafted content written by leading economics author Gregory Mankiw work seamlessly with the latest MindTap digital course solutions and powerful student-focused resources. A team of award-winning teaching economists have further strengthened this edition's industry-leading ancillary package with even more relevance, engagement and interactive learning opportunities in addition to features such as the highly acclaimed Graph Builder and enhanced Adaptive Test Prep. Trust ESSENTIALS OF ECONOMICS, 9E to help your students master key principles of economics today.

  • What's New
    • NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" BOXED FEATURES HIGHLIGHT RECENT AND SIGNIFICANT ECONOMIC EVENTS. You and your students stay up to date on the today’s economic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on economic decisions today.
    • EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect the latest essential developments in economics today. The most comprehensive updates include coverage of measuring a nation’s income (Ch. 15), measuring the cost of living (Ch. 16), production and growth (Ch. 17), and unemployment and its natural rate (Ch. 20).
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    • GRAPH BUILDER ALLOWS STUDENTS TO MOVE STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, Graph Builder interactive exercises in MindTap help your students first understand complex graphs by decomposing a graph into finite steps that build upon one another, then practice graphing by drawing out a similar scenario from scratch. This drawing method supports the kinesthetic learning approach valued by instructors, like you -- all within the context of the interactive eBook.
    • UPDATED BEST-SELLING ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- NOW OFFERS MORE. The 9th Edition Aplia question sets are completely redesigned to more closely aligned to this edition’s Problems and Application questions at the end of each chapter. Updated Aplia technology also offers an optimized mobile experience on the iPad with improved graphing tool precision and better grading functionality for your and your students' convenience.
    • ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 test bank-style questions. More than half of these questions offer corresponding Quick Coach videos, designed to support your students at their most teachable moments, particularly when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.
    • ALL-NEW “ASK THE EXPERTS” BOXES FEATURE OPINIONS FROM THE WORLD’S MOST PROMINENT ECONOMISTS. This timely learning feature highlights the IGM Economics Experts Panel, which surveys several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and respond whether they agree with it, disagree with it, or are uncertain. The insights from this feature demonstrate to your students situations when economists are united, when they are divided, and when they simply don’t know what to think.
    • NEW VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP REFLECTS THE UNIQUE MANKIW APPROACH. This new assignable video series supports students both as they prepare for class and as they prepare for exams. The engaging videos offer an alternative to reading the text and are appropriately divided into manageable segments that allow students to focus only on concepts they find most challenging. Fresh examples are seamlessly aligned to the approach and the student-oriented language of Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
    • DIGITAL IMPLEMENTATION GUIDE (DIG) RESOURCE SUPPORTS TODAY'S TEACHING ECONOMISTS. This helpful new resource was developed to help you bring more engagement to the classroom with innovative teaching tools that enhance the classroom experience. You’ll find quick guides to commonly used features in MindTap that will save you time. In addition, a robust chapter overview highlights key digital features and details how and when it’s best to use them in your course.

商品描述(中文翻譯)

**概述**
提供一個簡潔且易於理解的經濟學原則介紹，適合在一學期內教授，讓各類學生能迅速掌握基本的經濟概念，為學習 Mankiw 的熱門書籍 **《經濟學要義，第9版》** 打下堅實的基礎。這是全球經濟學教室中最廣泛使用的系列之一，本版僅涵蓋最重要的原則，以避免讓學生因過多細節而感到不知所措。由知名經濟學作者 Gregory Mankiw 精心撰寫的內容經過廣泛更新，並提供相關範例，與最新的 MindTap 數位課程解決方案及強大的以學生為中心的資源無縫結合。一組獲獎的教學經濟學家進一步強化了本版的行業領先輔助包，提供更多相關性、互動性和學習機會，並包含如備受推崇的 Graph Builder 和增強的 Adaptive Test Prep 等功能。相信 **《經濟學要義，第9版》** 能幫助您的學生今天掌握經濟學的關鍵原則。

- **新內容**
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目錄大綱

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.

Part V: Firm Behavior and the Organization of Industry.
12. The Costs of Production.
13. Firms in Competitive Markets.
14. Monopoly.

Part VI: THE DATA OF MACROECONOMICS.
15. Measuring a Nation’s Income.
16. Measuring the Cost of Living.

Part VII: THE REAL ECONOMY IN THE LONG RUN.
17. Production and Growth.
18. Saving, Investment, and the Financial System.
19. The Basic Tools of Finance.
20. Unemployment and Its Natural Rate.

Part VIII: MONEY AND PRICES IN THE LONG RUN.
21. The Monetary System.
22. Money Growth and Inflation.

Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.
23. Aggregate Demand and Aggregate Supply.
24. The Influence of Monetary and Fiscal Policy on Aggregate Demand.

Glossary.
Index.

目錄大綱(中文翻譯)

Table of Contents

Part I: INTRODUCTION.

1. Ten Principles of Economics.

2. Thinking Like an Economist.

3. Interdependence and the Gains from Trade.



Part II: HOW MARKETS WORK.

4. The Market Forces of Supply and Demand.

5. Elasticity and Its Application.

6. Supply, Demand, and Government Policies.



Part III: MARKETS AND WELFARE.

7. Consumers, Producers, and the Efficiency of Markets.

8. Application: The Costs of Taxation.

9. Application: International Trade.



Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.

10. Externalities.

11. Public Goods and Common Resources.



Part V: Firm Behavior and the Organization of Industry.

12. The Costs of Production.

13. Firms in Competitive Markets.

14. Monopoly.



Part VI: THE DATA OF MACROECONOMICS.

15. Measuring a Nation’s Income.

16. Measuring the Cost of Living.



Part VII: THE REAL ECONOMY IN THE LONG RUN.

17. Production and Growth.

18. Saving, Investment, and the Financial System.

19. The Basic Tools of Finance.

20. Unemployment and Its Natural Rate.



Part VIII: MONEY AND PRICES IN THE LONG RUN.

21. The Monetary System.

22. Money Growth and Inflation.



Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.

23. Aggregate Demand and Aggregate Supply.

24. The Influence of Monetary and Fiscal Policy on Aggregate Demand.



Glossary.

Index.

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