Strategic Management: An Integrated Approach: Theory, 13/e (AE-Paperback)
暫譯: 戰略管理：整合方法：理論，第13版 (AE-平裝本)

Charles W. L. Hill , Melissa A. Schilling , Gareth R. Jones

Strategic Management: An Integrated Approach: Theory, 13/e (AE-Paperback)
  • 出版商: Cengage Learning
  • 出版日期: 2019-11-01
  • 售價: $1,380
  • 貴賓價: 9.8 折 $1,352
  • 語言: 英文
  • 頁數: 456
  • ISBN: 9814878294
  • ISBN-13: 9789814878296

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商品描述

This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long case studies from well-known, leading global companies. MindTap for Hill/Schilling/Jones' STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to customize, to challenge every individual and to build their confidence. MindTap Management presents helps students learn to think and act like managers with activities and assessments that allow students to learn by experience, equipping them with the skills they need to be able to think strategically. Through a variety of experiential and applications-focused activities, MindTap provides the tools for a more interactive and engaging course experience. MindTap: Powered by You Customizable activities teach students to problem-solve and think like managers. The Cornerstone to Capstone Quiz assesses prior knowledge and provides robust feedback. "You Make the Decision" activities, video quizzes and experiential exercises allow students to experience concepts within the context of real-world scenarios. Group projects in the app provide a collaborative learning environment for students to complete group case analysis projects synchronously. In addition, the Adaptive Test Prep helps students study for exams.

商品描述(中文翻譯)

這一版介紹了當今在戰略管理學術領域累積的知識，以極具可讀性的方式呈現給學生，並包含來自知名全球領導公司的31個短期和長期案例研究，配合引人入勝的前沿研究。Hill/Schilling/Jones的《STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E》的MindTap是數位學習解決方案，幫助學生從記憶轉向精通。它讓您完全掌控課程——提供引人入勝的內容、進行自訂、挑戰每位個體並建立他們的信心。MindTap Management幫助學生學會像管理者一樣思考和行動，透過活動和評估讓學生通過經驗學習，裝備他們具備戰略思考所需的技能。透過各種以經驗和應用為重點的活動，MindTap提供了更具互動性和吸引力的課程體驗工具。MindTap：由您驅動的可自訂活動教導學生解決問題並像管理者一樣思考。基石到頂石測驗評估先前知識並提供強有力的反饋。「您做決策」活動、視頻測驗和體驗式練習讓學生在真實世界情境中體驗概念。應用中的小組專案提供了一個協作學習環境，讓學生同步完成小組案例分析專案。此外，自適應測試準備幫助學生為考試學習。

目錄大綱

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Ch 2 External Analysis: The Identification of Opportunities and Threats

PART II: THE NATURE OF COMPETITIVE ADVANTAGE
Ch 3 Internal Analysis: Resources and Competitive Advantage
Ch 4 Competitive Advantage Through Functional-Level Strategies

PART III: STRATEGIES
Ch 5 Business-Level Strategy
Ch 6 Business-Level Strategy and the Industry Environment
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification

PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy through Organization

目錄大綱(中文翻譯)

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage

Ch 2 External Analysis: The Identification of Opportunities and Threats



PART II: THE NATURE OF COMPETITIVE ADVANTAGE

Ch 3 Internal Analysis: Resources and Competitive Advantage

Ch 4 Competitive Advantage Through Functional-Level Strategies



PART III: STRATEGIES

Ch 5 Business-Level Strategy

Ch 6 Business-Level Strategy and the Industry Environment

Ch 7 Strategy and Technology

Ch 8 Strategy in the Global Environment

Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Ch10 Corporate-Level Strategy: Related and Unrelated Diversification



PART IV: IMPLEMENTING STRATEGY

Ch11 Corporate Governance, Social Responsibility and Ethics

Ch12 Implementing Strategy through Organization

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