An Introduction to Management Science : Quantitative Approach, 15/e (Paperback)(Asia Edition)【內含Access Code,經刮除不受退】
暫譯: 管理科學導論：定量方法，第15版（平裝本）（亞洲版）【內含存取碼，經刮除不受退】

David R. Anderson , Dennis J. Sweeney , Thomas A. Williams , Jeffrey D. Camm , James J. Cochran , Michael J. Fry , Jeffrey W. Ohlmann

An Introduction to Management Science : Quantitative Approach, 15/e (Paperback)(Asia Edition)【內含Access Code,經刮除不受退】

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商品描述

Equip students with a conceptual understanding of the role that management science plays in the decision-making process while integrating the latest developments in Microsoft® Office Excel® 2016. The market leader for more than two decades, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 15E provides unwavering accuracy with emphasis on applications and timely examples. A hallmark problem-scenario approach introduces each quantitative technique within an applications setting. Students apply the management science model to generate solutions and recommendations for management. All data sets, applications, and screen visuals reflect Excel 2016. A comprehensive support package offers timesaving support from the text authors as well as online chapters, an appendix, LINGO software and Excel add-ins.

商品描述(中文翻譯)

為學生提供管理科學在決策過程中所扮演角色的概念理解，同時整合最新的 Microsoft® Office Excel® 2016 發展。作為市場領導者超過二十年，Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann 的《管理科學導論：決策的定量方法，第15版》提供了不變的準確性，強調應用和及時的範例。標誌性的問題情境方法在應用環境中介紹每一種定量技術。學生應用管理科學模型來生成解決方案和管理建議。所有數據集、應用程序和螢幕視覺效果均反映 Excel 2016。全面的支援套件提供了來自文本作者的省時支援，以及線上章節、附錄、LINGO 軟體和 Excel 附加元件。

目錄大綱

  • 1. Introduction.
    2. An Introduction to Linear Programming.
    3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.
    4. Linear Programming Applications in Marketing, Finance, and Operations Management.
    5. Advanced Linear Programming Applications.
    6. Distribution and Network Models.
    7. Integer Linear Programming.
    8. Nonlinear Optimization Models.
    9. Project Scheduling: PERT/CPM.
    10. Inventory Models.
    11. Waiting Line Models.
    12. Simulation.
    13. Decision Analysis.
    14. Multicriteria Decisions.
    15. Time Series Analysis and Forecasting.
    16. Markov Processes.
    17. Linear Programming: Simplex Method (online).
    18. Simplex-Based Sensitivity Analysis and Duality (online).
    19. Solutions Procedures for Transportation and Assignment Problems (online).
    20. Minimal Spanning Tree (online).
    21. Dynamic Programming (online).
    Appendix A: Building Spreadsheet Models.
    Appendix B: Areas for the Standard Normal Distribution.
    Appendix C: Values of e–λ.
    Appendix D: References and Bibliography.
    Appendix E: Self-Test Solutions and Answers to Even-Numbered Problems (online only).

目錄大綱(中文翻譯)



  • 1. Introduction.

    2. An Introduction to Linear Programming.

    3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.

    4. Linear Programming Applications in Marketing, Finance, and Operations Management.

    5. Advanced Linear Programming Applications.

    6. Distribution and Network Models.

    7. Integer Linear Programming.

    8. Nonlinear Optimization Models.

    9. Project Scheduling: PERT/CPM.

    10. Inventory Models.

    11. Waiting Line Models.

    12. Simulation.

    13. Decision Analysis.

    14. Multicriteria Decisions.

    15. Time Series Analysis and Forecasting.

    16. Markov Processes.

    17. Linear Programming: Simplex Method (online).

    18. Simplex-Based Sensitivity Analysis and Duality (online).

    19. Solutions Procedures for Transportation and Assignment Problems (online).

    20. Minimal Spanning Tree (online).

    21. Dynamic Programming (online).

    Appendix A: Building Spreadsheet Models.

    Appendix B: Areas for the Standard Normal Distribution.

    Appendix C: Values of e–λ.

    Appendix D: References and Bibliography.

    Appendix E: Self-Test Solutions and Answers to Even-Numbered Problems (online only).



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