An Introduction to Management Science : Quantitative Approach, 15/e (Paperback)(Asia Edition)【內含Access Code,經刮除不受退】

David R. Anderson , Dennis J. Sweeney , Thomas A. Williams , Jeffrey D. Camm , James J. Cochran , Michael J. Fry , Jeffrey W. Ohlmann

An Introduction to Management Science : Quantitative Approach, 15/e (Paperback)(Asia Edition)【內含Access Code,經刮除不受退】

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商品描述

Equip students with a conceptual understanding of the role that management science plays in the decision-making process while integrating the latest developments in Microsoft® Office Excel® 2016. The market leader for more than two decades, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 15E provides unwavering accuracy with emphasis on applications and timely examples. A hallmark problem-scenario approach introduces each quantitative technique within an applications setting. Students apply the management science model to generate solutions and recommendations for management. All data sets, applications, and screen visuals reflect Excel 2016. A comprehensive support package offers timesaving support from the text authors as well as online chapters, an appendix, LINGO software and Excel add-ins.

商品描述(中文翻譯)

裝備學生對管理科學在決策過程中所扮演角色的概念理解，同時整合 Microsoft® Office Excel® 2016 的最新發展。作為市場領導者超過二十年，Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann 的《管理科學導論：決策的定量方法，第15版》提供了不變的準確性，強調應用和及時的範例。標誌性的問題情境方法在應用環境中介紹每一種定量技術。學生應用管理科學模型來生成解決方案和管理建議。所有數據集、應用和螢幕視覺效果均反映 Excel 2016。全面的支援套件提供了來自文本作者的省時支援，以及線上章節、附錄、LINGO 軟體和 Excel 附加元件。

目錄大綱

  • 1. Introduction.
    2. An Introduction to Linear Programming.
    3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.
    4. Linear Programming Applications in Marketing, Finance, and Operations Management.
    5. Advanced Linear Programming Applications.
    6. Distribution and Network Models.
    7. Integer Linear Programming.
    8. Nonlinear Optimization Models.
    9. Project Scheduling: PERT/CPM.
    10. Inventory Models.
    11. Waiting Line Models.
    12. Simulation.
    13. Decision Analysis.
    14. Multicriteria Decisions.
    15. Time Series Analysis and Forecasting.
    16. Markov Processes.
    17. Linear Programming: Simplex Method (online).
    18. Simplex-Based Sensitivity Analysis and Duality (online).
    19. Solutions Procedures for Transportation and Assignment Problems (online).
    20. Minimal Spanning Tree (online).
    21. Dynamic Programming (online).
    Appendix A: Building Spreadsheet Models.
    Appendix B: Areas for the Standard Normal Distribution.
    Appendix C: Values of e–λ.
    Appendix D: References and Bibliography.
    Appendix E: Self-Test Solutions and Answers to Even-Numbered Problems (online only).

目錄大綱(中文翻譯)

1. 介紹
2. 線性規劃簡介
3. 線性規劃：敏感度分析與解釋
4. 線性規劃在行銷、金融與營運管理中的應用
5. 進階線性規劃應用
6. 配送與網路模型
7. 整數線性規劃
8. 非線性優化模型
9. 專案排程：PERT/CPM
10. 庫存模型
11. 等待線模型
12. 模擬
13. 決策分析
14. 多準則決策
15. 時間序列分析與預測
16. 馬可夫過程
17. 線性規劃：單純形法（線上）
18. 基於單純形的敏感度分析與對偶性（線上）
19. 運輸與指派問題的解決程序（線上）
20. 最小生成樹（線上）
21. 動態規劃（線上）
附錄 A：建立電子表格模型
附錄 B：標準常態分配的面積
附錄 C：e的值
附錄 D：參考文獻與書目
附錄 E：自我測試解答及偶數題的答案（僅限線上）

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