Asian Youth Travellers: Insights and Implications
暫譯: 亞洲青年旅客：洞察與啟示
Khoo-Lattimore, Catheryn, Yang, Elaine Chiao Ling
- 出版商: Springer
- 出版日期: 2019-01-19
- 售價: $5,340
- 貴賓價: 9.5 折 $5,073
- 語言: 英文
- 頁數: 196
- 裝訂: Quality Paper - also called trade paper
- ISBN: 9811341796
- ISBN-13: 9789811341793
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相關主題
商品描述
This book offers a bird's-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry and government agencies to better accommodate the needs of Asian youth travellers - a unique and diverse market that is yet to be fully unveiled to the world.
The book investigates the key characteristics that define contemporary Asian youth travellers, adopting a broad definition of Asia. While it includes relatively mature markets, it also features emerging markets in Southeast Asia, South Asia, and West Asia. The book looks at different forms of tourism undertaken by Asian travellers, encompassing educational tourism, adventure tourism, working holiday, self-driving tourism, dark tourism, volunteer tourism, and cultural tourism.
A wide range of topics are discussed, from history to current trends, from motivations to constraints, from the influence of culture and religion on travel behaviour to the search of social freedom through travel, and from destination choice to destination avoidance. The findings and interpretations are drawn from diverse and novel research methods, such as netnography, visual anthropology, historiography, interview, focus group, survey, and document analysis.
商品描述(中文翻譯)
這本書提供了對於亞洲青年旅客當前趨勢、機會和挑戰的全景式觀察，並提出了一個全面的框架，以供未來研究進一步發展。書中為旅遊和款待業以及政府機構提供了管理和政策上的建議，以更好地滿足亞洲青年旅客的需求——這是一個獨特且多樣化的市場，尚未完全向世界揭示。
本書探討了定義當代亞洲青年旅客的關鍵特徵，並採用了廣泛的亞洲定義。雖然涵蓋了相對成熟的市場，但也包括了東南亞、南亞和西亞的新興市場。本書考察了亞洲旅客所從事的不同形式的旅遊，包括教育旅遊、冒險旅遊、打工度假、自駕旅遊、黑暗旅遊、志願者旅遊和文化旅遊。
書中討論了廣泛的主題，從歷史到當前趨勢，從動機到限制，從文化和宗教對旅行行為的影響到通過旅行尋求社會自由，還有從目的地選擇到目的地迴避。研究結果和解釋來自多樣且新穎的研究方法，如網絡民族誌、視覺人類學、歷史學、訪談、焦點小組、調查和文獻分析。
作者簡介
Catheryn Khoo-Lattimore is Senior Lecturer in the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. She has research and training interests in marketing to tourists and guests in tourism and hospitality industries, with a passionate focus on women, families and young children. She is also particularly interested in understanding these segments from an Asian perspective, and how their travel experience and behaviours differ cross-culturally. Catheryn has expertise in feasibility studies and qualitative research methodologies using photographs, virtual texts, observations, focus groups and in-depth interviews. She has started and sold businesses for profit and experienced consulting for institutions and organisations; and also designed and conducted soft-skill training programmes for public-listed companies. Catheryn is Editor-in-Chief for Tourism Management Perspectives; Second Vice-Chair for the Council for Australasian Tourism and Hospitality Education (CAUTHE); and founder of Women Academics in Tourism (WAiT).
Elaine Yang is a researcher at the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. Her doctoral research project investigates the gendered risk perception of Asian solo female travellers. She researches in the areas of gender studies and critical approaches in tourism.
作者簡介(中文翻譯)
Catheryn Khoo-Lattimore 是澳洲昆士蘭格里菲斯大學旅遊、運動與酒店管理系的高級講師。她的研究和培訓興趣集中在針對旅遊和酒店業的遊客及客人的行銷，特別關注女性、家庭和幼兒。她也特別有興趣從亞洲的角度理解這些群體，以及他們的旅行經驗和行為在跨文化中的差異。Catheryn 在可行性研究和質性研究方法方面擁有專業知識，使用的工具包括照片、虛擬文本、觀察、焦點小組和深入訪談。她曾經創辦並出售盈利的企業，並為機構和組織提供諮詢服務；此外，她還為上市公司設計並執行軟技能培訓計劃。Catheryn 是《旅遊管理觀點》的主編；澳洲及南太平洋旅遊與酒店教育委員會（CAUTHE）的第二副主席；以及女性學者在旅遊（WAiT）的創始人。
Elaine Yang 是澳洲昆士蘭格里菲斯大學旅遊、運動與酒店管理系的研究員。她的博士研究項目探討亞洲獨自女性旅客的性別風險感知。她的研究領域包括性別研究和旅遊的批判性方法。
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