Managing Asian Destinations
暫譯: 管理亞洲目的地

本書專注於亞洲旅遊目的地的規劃、行銷和管理，並評估東南亞及更廣泛的亞太地區的當前發展。隨著越來越多的亞洲目的地進入全球旅遊市場，以及越來越多的亞洲旅客尋求探索亞洲及其他地區的目的地，了解亞洲目的地如何實踐旅遊對於全球旅遊的未來可持續發展至關重要。本書提供了基於亞洲在目的地規劃、行銷和管理方面的實踐和經驗的寶貴研究和知識，並提供了該地區最新發展和趨勢的見解。

Ying Wang is a Senior Lecturer of Sustainable Tourism at Griffith University, Queensland, Australia. Her fields of research expertise include destination/hotel management and marketing, sustainable business practices, travel technologies, and Chinese tourism, and her current research projects focus on customer perceptions and experience with various trip and destination components, customer responses to tourism and hospitality marketing stimulus, eye-tracking methodology, and human resource and performance management in hotels. She currently teaches destination management, sustainable tourism, and introduction to event management.
Aishath Shakeela is a Senior Lecturer at the Griffith Business School, Griffith University. Her research expertise lies in the fields of sustainable tourism, climate change impacts on tourism, emotions in tourism, tourism employment, and tourism in small island destinations. Her recent research activities include a UNDP-funded project analysing the gaps and disincentives that exist in the policies, laws, and regulations that act as barriers to investing in climate change adaptation in the tourism sector of the Maldives.
Anna Kwek teaches research methods at Griffith University where she is involved in developing teaching innovations aimed at identifying strategies to improve student engagement and retention in culturally diverse learning environments. Her current research interests include Chinese tourist experience, diasporic tourism, geopolitical aspects of tourism, international student travel and the pedagogy of internationalisation of higher education.
Catheryn Khoo-Lattimore is Senior Lecturer in the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. She has research and training interests in marketing to tourists and guests in tourism and hospitality industries, with a passionate focus on women, families and young children. She is also particularly interested in understanding these segments from an Asian perspective, and how their travel experience and behaviours differ cross-culturally. Catheryn has expertise in feasibility studies and qualitative research methodologies using photographs, virtual texts, observations, focus groups and in-depth interviews. She has started and sold businesses for profit and experienced consulting for institutions and organisations; and also designed and conducted soft-skill training programmes for public-listed companies. Catheryn is Editor-in-Chief for Tourism Management Perspectives; Second Vice-Chair for the Council for Australasian Tourism and Hospitality Education (CAUTHE); and founder of Women Academics in Tourism (WAiT).

王瑩是澳洲昆士蘭格里菲斯大學可持續旅遊的高級講師。她的研究專長包括目的地/酒店管理與行銷、可持續商業實踐、旅遊科技以及中國旅遊。她目前的研究項目專注於顧客對各種旅行和目的地組件的感知與體驗、顧客對旅遊和酒店行銷刺激的反應、眼動追蹤方法，以及酒店的人力資源與績效管理。她目前教授目的地管理、可持續旅遊和活動管理導論。
艾莎莎·沙基拉是格里菲斯商學院的高級講師。她的研究專長涵蓋可持續旅遊、氣候變遷對旅遊的影響、旅遊中的情感、旅遊就業以及小島嶼目的地的旅遊。她最近的研究活動包括一個由聯合國開發計劃署（UNDP）資助的項目，分析馬爾地夫旅遊部門在氣候變遷適應投資方面存在的政策、法律和法規中的差距與障礙。
安娜·奎克在格里菲斯大學教授研究方法，並參與開發旨在識別改善學生在文化多元學習環境中參與度和留存率的教學創新。她目前的研究興趣包括中國遊客體驗、華人旅遊、旅遊的地緣政治方面、國際學生旅行以及高等教育國際化的教學法。
凱瑟琳·庫-拉提莫爾是澳洲昆士蘭格里菲斯大學旅遊、體育與酒店管理系的高級講師。她的研究和培訓興趣集中在旅遊和酒店業的行銷，特別關注女性、家庭和幼兒。她也特別有興趣從亞洲的角度理解這些群體，以及他們的旅行體驗和行為在跨文化中的差異。凱瑟琳在可行性研究和質性研究方法方面擁有專業知識，使用照片、虛擬文本、觀察、焦點小組和深入訪談。她曾創辦並出售盈利企業，並為機構和組織提供諮詢服務；同時也設計並執行上市公司的軟技能培訓計劃。凱瑟琳是《旅遊管理觀點》的主編；澳大利亞及南太平洋旅遊與酒店教育理事會（CAUTHE）的第二副主席；以及女性旅遊學者（WAiT）的創始人。