The Case Writer's Toolkit
Gwee, June
- 出版商: Palgrave MacMillan
- 出版日期: 2018-03-23
- 售價: $1,210
- 貴賓價: 9.5 折 $1,150
- 語言: 英文
- 頁數: 236
- 裝訂: Quality Paper - also called trade paper
- ISBN: 9811071721
- ISBN-13: 9789811071720
海外代購書籍(需單獨結帳)
商品描述
Describes the dos and don'ts of case writing and writing techniques
Elaborates on uses beyond teaching, such as research and knowledge capture
Includes charts, diagrams and figures within the text to help writers frame their thinking and consolidate their writing process
Elaborates on uses beyond teaching, such as research and knowledge capture
Includes charts, diagrams and figures within the text to help writers frame their thinking and consolidate their writing process
作者簡介
June Gwee is a fellow at the Asian Business Case Centre of the College of Business (Nanyang Business School) in the Nanyang Technological University, Singapore. She is also senior principal researcher at the Civil Service College, Singapore. She specialises in writing case studies, developing curriculum for writing programmes, teaching case writing and coaching case writers. Some of her publications include Case Studies: Building Communities (2015), Case Studies in Public Governance: Building Institutions in Singapore (2012) and Art and Design for Strategic Management: Culture as Strategy (2008).
