Profit from Software Ecosystems (Paperback)
暫譯: 從軟體生態系統中獲利 (平裝本)
Karl Popp, Ralf Meyer
- 出版商: Book on Demand Ltd.
- 出版日期: 2010-08-30
- 售價: $2,320
- 貴賓價: 9.5 折 $2,204
- 語言: 英文
- 頁數: 242
- 裝訂: Paperback
- ISBN: 3842300514
- ISBN-13: 9783842300514
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商品描述
This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource among many others. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on "Software Clusters". Industry Comments: Thomas Koulopoulos, Founder and CEO of Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape!" Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems."This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book".
商品描述(中文翻譯)
這本書探討生態系統的運作機制,以及如何透過生態系統和夥伴關係在軟體產業中創造收入。主題包括:經濟基礎、價值鏈、商業與夥伴模式,以及來自 Google、Microsoft、SAP、OpenSource 等多個案例。
前言由 Software AG 的執行長 Karl-Heinz Streibich 撰寫,他也是德國資訊技術、電信和新媒體聯合會 BITKOM 的執行委員,主題為「軟體集群」。
業界評論:
Thomas Koulopoulos,Delphi Group 的創辦人兼執行長,多本 IT 和商業趨勢暢銷書的作者,未來學家,意見領袖 www.TKspeaks.com:「軟體產業的複雜性和規模令人畏懼。在這個充滿各種參與者和關係的迷宮中進行夥伴合作,就像在沒有向導的情況下攀登珠穆朗瑪峰。這本書是你進入軟體生態系統的 GPS。Popp 和 Meyer 在提煉和解釋基本原則方面做得非常出色,例如軟體產業的價值鏈、各種商業模式,以及如何利用這些來幫助你的業務成長和繁榮。這本書是任何試圖在軟體領域的混亂中導航的人必讀之作!」
Franz Baljer,國際 SAP 夥伴協會的會長 www.ia4sp.org 及 T-Systems 的 SAP 聯盟經理:「這本書對我們行業的人士非常有幫助,因為它提供了對夥伴和聯盟管理的深入見解。我們為我們成員的知識和經驗能夠貢獻於這本書而感到自豪。」