Beacon Technologies: The Hitchhiker's Guide to the Beacosystem
暫譯: 信標技術：信標生態系統的搭便車者指南

Stephen Statler

Beacon Technologies: The Hitchhiker's Guide to the Beacosystem
  • 出版商: Apress
  • 出版日期: 2016-06-17
  • 售價: $2,990
  • 貴賓價: 9.5 折 $2,841
  • 語言: 英文
  • 頁數: 392
  • 裝訂: Paperback
  • ISBN: 1484218884
  • ISBN-13: 9781484218884
  • 相關分類: Bluetooth、企業資源規劃 Erp

    • 海外代購書籍(需單獨結帳)

商品描述

Proximity technology―in particular, Bluetooth beacons―is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards―iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon―and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.


Solutions architects of all types―venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers―will learn about the following from reading Beacon Technologies: The Hitchhiker's Guide to the Beacosystem:

•The disruptive implications of digital–physical convergence and the new applications it makes possible

•The key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology

•The new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth

•Other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID

•The Beacosystem framework for analyzing the proximity ecosystem


Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.


Contributors:

Anke Audenaert, CEO, Favrit

John Coombs, CEO, Rover Labs

Theresa Mary Gordon, Co-Founder, tapGOconnect

Phil Hendrix, Director, immr

Kris Kolodziej, President, IndoorLBS

Patrick Leddy, CEO, Pulsate

Ben Parker, VP Business Development, AccelerateIT

Mario Proietti, CEO, Location Smart

Ray Rotolo, SVP OOH, Gimbal

Kjartan Slette, COO, Unacast

Jarno Vanto, Partner, Borenius Attorneys LLP

David Young, Chief Engineer, Radius Networks

Foreword by Asif Khan, President LBMA


商品描述(中文翻譯)

接近技術，特別是藍牙信標，是商業機會的重要來源，本書提供了您所需的所有知識，以架構解決方案來利用這一機會。了解關鍵標準——iBeacon、Eddystone、Bluetooth 4.0 和 AltBeacon——以及它們如何與其他接近技術協同工作。然後，深入了解接近框架，以及如何識別和部署最適合您自身商業、機構或顧問需求的解決方案。

各類解決方案架構師——風險投資家、創始人、首席執行官、策略家、產品經理、首席技術官、商業開發人員和程式設計師——將從閱讀《Beacon Technologies: The Hitchhiker's Guide to the Beacosystem》中學到以下內容：

• 數位與實體融合的顛覆性影響及其所帶來的新應用

• 解決方案開發者需要了解的關鍵標準，以利用接近技術的商業機會

• 信標網絡的新現象，這將在推動戰略決策和創造財富方面具有重大意義

• 由藍牙信標催化並與之互補的接近生態系統中的其他技術，包括可見光通信、磁共振和 RFID

• 用於分析接近生態系統的 Beacosystem 框架

Steve Statler 是一位作家、公共演講者和顧問，專注於信標生態系統。他為零售商、場地擁有者、風險投資家以及信標軟體和硬體的製造商提供培訓和建議。此前，他曾擔任高通零售解決方案部門的策略與解決方案管理高級總監，幫助孵化 Gimbal，這是市場上領先的藍牙信標之一。他也是 Cause Based Solutions 的首席執行官，該公司創造了 Give the Change，旨在民主化慈善事業，使非營利支持者能夠捐贈來自慈善品牌借記卡的零錢，並開發了 The Good Traveler 計劃。

貢獻者：
Anke Audenaert，首席執行官，Favrit
John Coombs，首席執行官，Rover Labs
Theresa Mary Gordon，聯合創始人，tapGOconnect
Phil Hendrix，總監，immr
Kris Kolodziej，總裁，IndoorLBS
Patrick Leddy，首席執行官，Pulsate
Ben Parker，商業開發副總裁，AccelerateIT
Mario Proietti，首席執行官，Location Smart
Ray Rotolo，高級副總裁，Gimbal
Kjartan Slette，首席運營官，Unacast
Jarno Vanto，合夥人，Borenius Attorneys LLP
David Young，首席工程師，Radius Networks
前言由 Asif Khan，LBMA 會長撰寫。

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