商品描述
This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.
Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland.
商品描述(中文翻譯)
本書為初學者提供了有關軟體產品管理（Software Product Management, SPM）的全面概述，同時也為經驗豐富的產品經理提供最佳實踐、方法論和深入討論。內容涵蓋產品策略、產品規劃、參與戰略管理活動以及協調公司的各個功能單位。本書基於國際軟體產品管理協會（International Software Product Management Association, ISPMA）的研究成果，該協會由來自業界和研究界的SPM專家組成，旨在促進各行業的軟體產品管理卓越。本書可作為基於ISPMA的教育教材，也可作為任何對SPM感興趣的人的指南，因為SPM是軟體業務中最令人興奮和具挑戰性的學科之一。
漢斯-伯恩德·基特勞斯（Hans-Bernd Kittlaus）是ISPMA的主席，也是德國InnoTivum Consulting的擁有者和執行董事。塞繆爾·弗里克（Samuel Fricker）是ISPMA的董事會成員，並且是瑞士FHNW的教授。
