Design Thinking Business Analysis: Business Concept Mapping Applied (Management for Professionals)
暫譯: 設計思維商業分析:應用商業概念圖繪製(專業管理)

Thomas Frisendal

  • 出版商: Springer
  • 出版日期: 2014-10-15
  • 售價: $2,860
  • 貴賓價: 9.5$2,717
  • 語言: 英文
  • 頁數: 148
  • 裝訂: Paperback
  • ISBN: 3642434827
  • ISBN-13: 9783642434822
  • 海外代購書籍(需單獨結帳)

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商品描述

​This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation opportunities. The book shows how to take "Business Concept Maps" further as information models for new IT paradigms. In a way this books redefines and extends business analysis towards solutions that can be described as business synthesis or business development. Business modellers, analysts and controllers, as well as enterprise information architects, will benefit from the intuitive modelling and designing approach presented in this book. The pragmatic and agile methods presented can be directly applied to improve the way organizations manage their business concepts and their relationships.

"This book is a great contribution to the information management community.  It combines a theoretical foundation with practical methods for dealing with important problems. This is rare and very useful. Conceptual models that communicate business reality effectively require some degree of creative imagination. As such, they combine the results of business analysis with communication design, as is extensively covered in this book."

Dr. Malcolm Chisholm, President at AskGet.com Inc.

 

“Truly understanding business requirements has always been a major stumbling block in business intelligence (BI) projects. In this book, Thomas Frisendal introduces a powerful technique―business concept mapping―that creates a virtual mind-meld between business users and business analysts. Frisendal does a wonderful explaining and demonstrating how this tool can improve the outcome of BI and other development projects ."

Wayne Eckerson, executive director, BI Leadership Forum

 

 

商品描述(中文翻譯)

這本書旨在將「概念圖」的概念與「設計思維」方法結合,應用於商業分析的背景中。過去,許多注意力集中在商業流程方面,而這本書現在專注於資訊品質與評估、主數據與層級管理、商業規則自動化以及商業語義,作為商業創新機會的範例。這本書展示了如何將「商業概念圖」進一步發展為新IT範式的信息模型。在某種程度上,這本書重新定義並擴展了商業分析,朝向可以描述為商業綜合或商業發展的解決方案。商業建模師、分析師和控制者,以及企業信息架構師,將從這本書中提出的直觀建模和設計方法中受益。所提出的務實和敏捷方法可以直接應用於改善組織管理其商業概念及其關係的方式。

「這本書對資訊管理社群是一個很大的貢獻。它將理論基礎與處理重要問題的實用方法結合在一起。這是罕見且非常有用的。有效傳達商業現實的概念模型需要一定程度的創造性想像。因此,它們將商業分析的結果與溝通設計結合在一起,這在本書中有廣泛的探討。」

馬爾科姆·奇索姆博士,AskGet.com Inc. 總裁

「真正理解商業需求一直是商業智慧(BI)專案中的一大障礙。在這本書中,托馬斯·弗里森達爾介紹了一種強大的技術——商業概念映射——它在商業用戶與商業分析師之間創造了一種虛擬的心靈交融。弗里森達爾精彩地解釋並展示了這個工具如何改善BI及其他開發專案的結果。」

韋恩·艾克森,BI領導論壇執行董事

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