Electronic Banking: The Ultimate Guide to Online Banking (Hardcover)
暫譯: 電子銀行：線上銀行的終極指南（精裝版）
Scn Education Bv
- 出版商: Morgan Kaufmann
- 出版日期: 2001-04-01
- 定價: $1,500
- 售價: 5.0 折 $750
- 語言: 英文
- 頁數: 400
- 裝訂: Hardcover
- ISBN: 3528057548
- ISBN-13: 9783528057541
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商品描述
Order This Book | Authors | Contents | Related Titles
The world of banking and financial services is in the midst of dramatic change, moving away from traditional "brick and mortar" branches and focusing on new delivery channels, to improve customer service and give 24-hours-a-day access to information and transactions. What are the threats and the opportunities of electronic banking? What new pricing strategies should banks develop? How do you secure electronic financial transactions? What effects will online banking have on the financial world? How do you market the new electronic services? Read the expert opinions of bankers, trend watchers and financial consultants. Explore the new banking solutions through white papers and reports. This HOTT Guide reveals all the ins and outs of this new online phenomenon.
The HOTT Guide series is intended for a professional business audience: Management, Marketing, Sales, System Integrating, CIOs, IT specialists and executive level. Electronic Banking is especially aimed at banking professionals, business managers, sales and marketing people.
商品描述(中文翻譯)
銀行和金融服務的世界正處於劇變之中，逐漸遠離傳統的「實體」分行，專注於新的交付渠道，以改善客戶服務並提供全天候的資訊和交易訪問。電子銀行的威脅和機會是什麼？銀行應該開發什麼新的定價策略？如何保障電子金融交易的安全？網上銀行將對金融世界產生什麼影響？如何推廣新的電子服務？閱讀銀行家、趨勢觀察者和金融顧問的專家意見。通過白皮書和報告探索新的銀行解決方案。本 HOTT 指南揭示了這一新在線現象的所有細節。
HOTT 指南系列旨在針對專業商業受眾：管理層、行銷、銷售、系統整合、CIO、IT 專家和高層管理人員。電子銀行特別針對銀行專業人士、商業經理、銷售和行銷人員。
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