Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics (Management for Professionals)
暫譯: 共同創造：在自下而上的經濟時代重塑商業與社會（專業管理）

Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics (Management for Professionals)
  • 出版商: Springer
  • 出版日期: 2018-11-27
  • 售價: $3,560
  • 貴賓價: 9.5 折 $3,382
  • 語言: 英文
  • 頁數: 217
  • 裝訂: Hardcover
  • ISBN: 3319977873
  • ISBN-13: 9783319977874
  • 相關分類: 經濟學 Economy

    • 海外代購書籍(需單獨結帳)

商品描述

Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.

With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. 

A must read for decision-makers looking to innovate their companies' business models―from ideation to marketing. 
Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen 

Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. 
Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth 

Successful leaders will co-create the future. This book is an excellent starting point.
Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG



商品描述(中文翻譯)

在多個行業中，我們觀察到一種範式轉變，從傳統的以公司為中心和自上而下的價值創造，轉向更開放和協作的方法，這也被稱為自下而上的經濟學。公司的界限逐漸模糊，外部參與者（客戶、用戶、供應商等）通過先進的信息和通信技術進入價值創造的領域。這些新興的模式需要對共同創造如何使組織重塑商業和社會有一種更新的跨學科理解。

本書匯集了來自工業和學術界專家的貢獻，深入探討自下而上經濟學的理論和實踐，並針對在共同創造時代出現的主要機遇和挑戰進行討論。

對於希望創新公司商業模式的決策者來說，這是一本必讀之作——從構思到市場推廣。

Dr.-Ing. Michaela Colla，Volkswagen 工業 4.0 的 K-GXI 領導者

簡而言之，共同創造是工作的未來。隨著技術改變我們的工作方式，年輕人希望解決重要問題，共同創造成為了世界聚集在一起解決重大挑戰的沙盒。此外，共同創造能迅速交付具有市場適應性的產品。

Megan Brewster，Launch Forth 高級製造副總裁

成功的領導者將共同創造未來。這本書是個很好的起點。

Jürgen Bilo，co-pace GmbH 總經理，Continental AG 的創業組織

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