Agile Strategy Management in the Digital Age: How Dynamic Balanced Scorecards Transform Decision Making, Speed and Effectiveness
暫譯: 數位時代的敏捷策略管理:動態平衡計分卡如何轉變決策、速度與效能
David Wiraeus, James Creelman
- 出版商: Palgrave MacMillan
- 出版日期: 2018-08-21
- 售價: $1,760
- 貴賓價: 9.5 折 $1,672
- 語言: 英文
- 頁數: 276
- 裝訂: Hardcover
- ISBN: 3319763083
- ISBN-13: 9783319763088
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相關分類:
Agile Software
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相關主題
商品描述
In a world of rapid and unpredictable change, the problem with strategic planning is that if you follow your plan through to the end, you will get exactly what you used to want.
What you need is a framework for planning and implementing a strategy that is agile enough to adapt to a dynamic environment but focused enough to deliver. That framework is the Dynamic Balanced Scorecard.
The original Balanced Scorecard system has proven the most popular, successful and enduring framework for strategy execution over the last 25 years. Comprising a Strategy Map and a scorecard of KPIs, targets and initiatives, the framework helped organizations distil a strategy into actionable components and measure progress towards a strategic vision, while also implementing and monitoring the actions that drove change.
However, for all its success, the Balanced Scorecard system now needs to evolve for the digital age. Until now, building the system, rolling it out enterprise-wide and adapting it to external changes has been a lengthy process. While the fundamental principles of the system are still sound and relevant, it needs to become nimbler and more responsive.
The book provides a step-by-step guide to agile strategy management: from formulation to implementation to learning and adapting. For each of the steps, the book explains how Dynamic Balanced Scorecards, fit for the digital age, are built and deployed.
商品描述(中文翻譯)
在快速且不可預測變化的世界中,戰略規劃的問題在於,如果你按照計劃執行到最後,你將得到的正是你曾經想要的東西。
你需要的是一個規劃和實施策略的框架,這個框架足夠靈活以適應動態環境,但又足夠專注以實現目標。這個框架就是動態平衡計分卡(Dynamic Balanced Scorecard)。
原始的平衡計分卡系統在過去25年中被證明是最受歡迎、最成功且最持久的戰略執行框架。該框架由戰略地圖和關鍵績效指標(KPIs)、目標和倡議的計分卡組成,幫助組織將戰略提煉為可行的組成部分,並衡量朝向戰略願景的進展,同時實施和監控推動變革的行動。
然而,儘管取得了成功,平衡計分卡系統現在需要為數位時代進行演變。到目前為止,建立該系統、在整個企業推廣以及適應外部變化的過程一直很漫長。雖然該系統的基本原則仍然有效且相關,但它需要變得更加靈活和反應迅速。
本書提供了一個逐步指南,介紹敏捷戰略管理:從制定到實施,再到學習和適應。對於每個步驟,本書解釋了如何構建和部署適合數位時代的動態平衡計分卡。