Essentials of Business Analytics: An Introduction to the Methodology and Its Applications
暫譯: 商業分析基礎：方法論及其應用介紹
Pochiraju, Bhimasankaram, Seshadri, Sridhar
- 出版商: Springer
- 出版日期: 2019-07-30
- 售價: $4,970
- 貴賓價: 9.5 折 $4,722
- 語言: 英文
- 頁數: 736
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3319688367
- ISBN-13: 9783319688367
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相關主題
商品描述
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters.
The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text.
Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.
商品描述(中文翻譯)
這本綜合編輯的專著是同類型中的首本，旨在作為長期商業分析課程的教科書。它也可以作為實務工作者的領域指南。本書匯集了來自頂尖大學和業界專家的貢獻。編輯們非常謹慎地確保各章節之間的連貫性。
本書的內容分為三個部分：A) 工具，B) 模型和 C) 應用。在 A 部分，詳細描述了商業分析師使用的工具。在 B 部分，這些工具被應用於構建用於解決商業問題的模型。C 部分包含了在各個商業功能領域的詳細應用和幾個案例研究。附錄中提供了支持材料，以發展主要文本的先決條件。
每一章都有商業導向。通常，每一章以描述商業問題開始，這些問題轉化為數據問題；然後開發出解決這些問題的方法論。數據分析使用廣泛使用的軟體進行，開發的每個階段的輸出和結果都清楚地解釋。這些最終轉化為商業解決方案。伴隨網站提供了每一章的範例、數據集和範例代碼。
作者簡介
Bhimasankaram Pochiraju obtained his Ph.D. in Statistics from the Indian Statistical Institute. He was the Clinical Professor of Statistics, Executive Director of Applied Statistics and Computing Lab and Faculty Director, Certificate Programme in Business Analytics at the Indian School of Business. He was formerly Professor of Statistics and Head, SQC & OR Division at the Indian Statistical Institute. He co-authored a text book and a research monograph in Linear Algebra. His areas of research interest include Analytics, Causal Inference and Linear Algebra.
Sridhar Seshadri obtained his PhD at the University of California, Berkeley after graduating from the Indian Institute of Technology, Madras, India and the Indian Institute of Management, Ahmedabad, India. He is currently Professor and Area Leader of IS, Operations Management and Supply Chain Management areas at the Geis College of Business. He has also been a faculty member at The Indian School of Business, The University of Texas at Austin, New York University and the Administrative Staff College of India. During his teaching career, he was awarded the Stern School of Business Teaching Excellence Award (1998) and recognized as the Stern School of Business Undergraduate Teacher of the Year in 1997. His current research includes Analytics, Pricing and Revenue Optimization and Risk Management in supply chains.
作者簡介(中文翻譯)
Bhimasankaram Pochiraju 於印度統計學研究所獲得統計學博士學位。他曾擔任印度商學院的臨床統計學教授、應用統計與計算實驗室的執行主任，以及商業分析證書課程的教學主任。他之前是印度統計學研究所的統計學教授及SQC與OR部門的負責人。他共同撰寫了一本線性代數的教科書和一篇研究專著。他的研究興趣包括分析、因果推斷和線性代數。
Sridhar Seshadri 在加州大學伯克利分校獲得博士學位，之前畢業於印度馬德拉斯印度理工學院和印度艾哈邁達巴德管理學院。他目前是Geis商學院的教授及資訊系統、運營管理和供應鏈管理領域的領導者。他曾在印度商學院、德克薩斯大學奧斯汀分校、紐約大學和印度行政人員學院任教。在他的教學生涯中，他曾獲得斯特恩商學院教學卓越獎（1998年），並於1997年被評選為斯特恩商學院本科教師年度獎。他目前的研究包括分析、定價與收益優化以及供應鏈中的風險管理。
