Fostering Consumer Well-Being: Theory, Evidence, and Policy

Sonmez, Fatih

Fostering Consumer Well-Being: Theory, Evidence, and Policy
  • 出版商: Springer
  • 出版日期: 2024-06-22
  • 售價: $6,290
  • 貴賓價: 9.5 折 $5,976
  • 語言: 英文
  • 頁數: 406
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031591437
  • ISBN-13: 9783031591433

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government. This widespread relevance will have an impact on the well-being of consumers and society as a whole.

商品描述(中文翻譯)

這本書將消費者福祉的心理學觀點集結在一個來源中。每一章都由該領域的專家學者撰寫，涵蓋了研究和理論，提供了一個全面的框架來理解這一重要領域。每一章都包含理論和證據的回顧，以及未來研究方向和政策建議。本書的目標讀者包括學術界、經濟學、商業、媒體和政府等領域的專業人士。這種廣泛的相關性將對消費者和整個社會的福祉產生影響。

作者簡介

Fatih Sonmez is an Assistant Professor of Marketing. He holds a BSc in Economics and MSc and PhD degrees in Marketing. His work has mainly focused on consumer behavior and well-being. He is currently a visiting postdoctoral researcher at the Positive Psychology Center at the University of Pennsylvania. His goal is to develop a positive psychological perspective on consumer well-being.

作者簡介(中文翻譯)

Fatih Sonmez是一位市場學助理教授。他擁有經濟學學士學位以及市場學碩士和博士學位。他的研究主要集中在消費者行為和幸福感上。他目前是賓夕法尼亞大學正向心理學中心的訪問博士後研究員。他的目標是從正向心理學的角度來發展消費者幸福感的觀點。

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