Organizational Listening and Response: Attending to External Stakeholders (組織聆聽與回應：關注外部利害關係人)

Brandt, David Randall, Donohue, William A.

Organizational Listening and Response: Attending to External Stakeholders
  • 出版商: Palgrave MacMillan
  • 出版日期: 2024-07-11
  • 售價: $6,660
  • 貴賓價: 9.5 折 $6,327
  • 語言: 英文
  • 頁數: 236
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031587782
  • ISBN-13: 9783031587788
  • 相關分類: GAN 生成對抗網絡

    • 下單後立即進貨 (約1週~2週)

相關主題

商品描述

This book argues that listening to constituents who reside outside organizational boundaries, but who are essential members of an organization's ecosystem, is a vital constitutive element of organizational communication. It also attempts to demonstrate that, by and large, the field of organizational communication has neglected such listening.

The book goes on to introduce a conceptual and methodological framework organizations can use to assess listening practices and effectiveness. Through a combination of theory, research, and case illustrations, the book will be valuable to both scholars and practitioners in the fields of organizational communication, marketing, and public relations. It will provide insight and direction for theory-building, knowledge development, and implementation of best practices.

商品描述(中文翻譯)

這本書主張，聆聽組織生態系中位於組織邊界之外但卻是組織生態系中不可或缺的成員的利益相關者，是組織溝通的重要構成要素。同時，它也試圖證明組織溝通領域在這方面的聆聽問題被忽視了。

本書進一步介紹了組織可以使用的概念和方法論框架，以評估聆聽實踐和效果。通過理論、研究和案例說明的結合，本書對組織溝通、市場營銷和公共關係領域的學者和從業人員都具有價值。它將為理論建構、知識發展和最佳實踐的實施提供洞察和指引。

作者簡介

David Randall Brandt is Associate Professor of Practice in the School of Media and Communication at Northern Kentucky University, USA and former Founder and Principal of Voice Crafter, a Cincinnati-based research and consulting firm. He has assisted more than 300 organizations in North America, Europe, Asia, and Australia with their efforts to listen and respond to customers, employees, and other external stakeholders.

William A. Donohue is Professor of Communication at Michigan State University. He has published extensively in the areas of conflict, communication, negotiation, and mediation, while also conducting workshops and other intervention activities focusing on communication, leadership development, and conflict management.

作者簡介(中文翻譯)

David Randall Brandt是美國北肯塔基大學媒體與傳播學院的實踐副教授，也是辛辛那提的研究與諮詢公司Voice Crafter的創辦人和負責人。他協助過300多個組織在北美、歐洲、亞洲和澳洲等地聆聽和回應顧客、員工和其他外部利益相關者的需求。

William A. Donohue是密歇根州立大學的傳播學教授。他在衝突、溝通、談判和調解等領域發表了大量的著作，同時也進行了關於溝通、領導發展和衝突管理的研討會和其他干預活動。

類似商品