Organizational Communication in the Digital Era: Examining the Impact of Ai, Chatbots, and Covid-19
暫譯: 數位時代的組織溝通:探討人工智慧、聊天機器人與COVID-19的影響
Ndlela, Martin N.
- 出版商: Palgrave MacMillan
- 出版日期: 2024-08-01
- 售價: $7,920
- 貴賓價: 9.5 折 $7,524
- 語言: 英文
- 頁數: 364
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 303158306X
- ISBN-13: 9783031583063
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相關分類:
Chatbot、GAN 生成對抗網絡
海外代購書籍(需單獨結帳)
商品描述
This edited collection examines different facets of organizational communication in the context of current technological developments and disruptions brought about by the COVID-19 pandemic. AI is making inroads in organizational communication practice, influencing how organizations communicate and interact with their environments. It drives, augments and supplements organizational communication. Chatbots, for example, are becoming increasingly relied upon by organizations, using them to manage basic communication tasks that used to belong solidly to the realm of human. Similarly, developments such as ChatGPT have attracted scholarly attention due to their perceived implications on various aspects of communication. All of this has a profound effect on human interactions and relationships in organizational settings. Filling a gap in scholarship around organizational communication in light of ongoing digital transformation processes and COVID-19 induced transformations, chapters provide an up-to-date account of how new communication technologies, especially AI, are transforming organizational communication. The contributions reflect upon the most current theory and practice in the field in the post-COVID era. Combining theory, applied scholarship and fresh case studies, this is a valuable resource that reflects on the new realities of today's organizational environment.
商品描述(中文翻譯)
這本編輯集探討了在當前技術發展及 COVID-19 疫情帶來的干擾背景下,組織溝通的不同面向。人工智慧(AI)正在進入組織溝通實踐,影響組織如何與其環境進行溝通和互動。它推動、增強並補充了組織溝通。例如,聊天機器人(chatbots)正被組織越來越依賴,用於管理過去完全屬於人類的基本溝通任務。同樣,像 ChatGPT 這樣的發展因其對溝通各個方面的潛在影響而引起學術界的關注。所有這些對組織環境中的人際互動和關係產生了深遠的影響。這些章節填補了在持續的數位轉型過程和 COVID-19 引發的轉變下,關於組織溝通的學術空白,提供了有關新溝通技術,特別是 AI,如何改變組織溝通的最新報告。這些貢獻反映了後 COVID 時代該領域中最前沿的理論和實踐。結合理論、應用學術和新鮮的案例研究,這是一本有價值的資源,反映了當今組織環境的新現實。
作者簡介
Martin N. Ndlela is a Professor of Communication at Inland Norway School of Business and Social Sciences. He holds a PhD in media and communication from the University of Oslo. He is also Research Associate at the Department of Strategic Communication, University of Johannesburg. He researches and teaches courses on crisis communication, social media, digital communication and organizational communication. A prolific author, his recent publications include Risk and Crisis Communication during the Covid-19 pandemic, Global Pandemics and Media Ethics, Crisis Communication, and Social Media and Elections in Africa. Volume 1 & 2.
作者簡介(中文翻譯)
馬丁·N·恩德萊拉(Martin N. Ndlela)是挪威內陸商業與社會科學學院的傳播學教授。他擁有奧斯陸大學的媒體與傳播博士學位。他同時也是約翰尼斯堡大學戰略傳播系的研究助理。他的研究和教學課程涵蓋危機傳播、社交媒體、數位傳播和組織傳播。他是一位多產的作者,最近的出版作品包括《Covid-19大流行期間的風險與危機傳播》、《全球大流行與媒體倫理》、《危機傳播》以及《非洲的社交媒體與選舉》第一卷和第二卷。