Marketing Solutions to the Challenges of a Vuca Environment: Proceedings of the 2023 Gma-Gamma Joint Symposium, Seoul, Korea, July 20-23, 2023

Zarkada, Anna

Marketing Solutions to the Challenges of a Vuca Environment: Proceedings of the 2023 Gma-Gamma Joint Symposium, Seoul, Korea, July 20-23, 2023
  • 出版商: Springer
  • 出版日期: 2024-07-02
  • 售價: $7,150
  • 貴賓價: 9.5 折 $6,793
  • 語言: 英文
  • 頁數: 215
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031584287
  • ISBN-13: 9783031584282
  • 相關分類: 搜尋引擎優化 SEO、行銷/網路行銷 Marketing

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商品描述

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.

商品描述(中文翻譯)

本書收錄了2023年希臘行銷學會和全球行銷與管理協會聯合研討會（GMA-GAMMA2023）的精選論文，該研討會於2023年7月20日至23日在韓國首爾舉行。本書呈現了行銷領域的尖端研究成果，展示了最近的挑戰如何影響行銷管理和/或行銷溝通，並介紹了在不穩定、不確定、複雜和模糊（VUCA）環境下解決實際問題的解決方案。

作者簡介

Anna K. Zarkada is an associate professor of Integrated Marketing Communications with a focus on Services in the Department of Communication and Marketing at the Cyprus University of Technology, Limassol, Cyprus. She has taught Marketing, Communication, and Business Ethics in the undergraduate and postgraduate programs of leading universities in Greece, the UK, Australia, India, Russia, and Japan.

Her research has been presented in over 100 publications and has received several prizes and best paper awards. She is an active consultant and trainer for leading Greek and multinational companies, small businesses, government agencies and non-profit organizations on issues of corporate culture, marketing, communication, and sustainable development.

作者簡介(中文翻譯)

Anna K. Zarkada是塞浦路斯科技大學傳播與行銷系的整合行銷傳播副教授，專注於服務領域。她曾在希臘、英國、澳洲、印度、俄羅斯和日本的領先大學的本科和研究生課程中教授市場營銷、傳播和商業倫理。

她的研究已在100多篇論文中發表，並獲得多個獎項和最佳論文獎。她是希臘和跨國公司、小型企業、政府機構和非營利組織的活躍顧問和培訓師，涉及企業文化、市場營銷、傳播和可持續發展等問題。

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