Why successful leaders must embrace simple strategies in an increasingly uncertain and complex world. Making decisions is one of the key tasks of managers, leaders, and professionals. In
Smart Management, Jochen Reb, Shenghua Luan, and Gerd Gigerenzer demonstrate how business leaders can utilize heuristics--simple decision-making strategies adapted to the task at hand. In a world that has become increasingly volatile, uncertain, complex, and ambiguous (VUCA), the authors make the case against complex analytical methods that quickly reach their limits. This against-the-grain approach leads to decisions that are not only faster but also more accurate, transparent, and easier to learn about, communicate, and teach.
Smart Management offers an evidence-based yet practical discussion of how business leaders can use smart heuristics to make good decisions in a VUCA world.
Building on the fast-and-frugal heuristics program,
Smart Management demonstrates the efficacy of heuristic decision making in a twofold approach. First, it introduces the concept of
ecological rationality, which prescribes the environmental conditions under which specific heuristics work well. Second, the book describes a repertoire of heuristics, referred to as the
adaptive toolbox, that leaders, managers, and professionals can develop and rely on to make a variety of decisions, such as on business strategy, negotiation, and personnel selection. The toolbox not only showcases the practical usefulness of these heuristics but also inspires readers to discover and develop their own smart heuristics.
為什麼成功的領導者必須在日益不確定和複雜的世界中採用簡單的策略。
做決策是經理、領導者和專業人士的關鍵任務之一。在《Smart Management》一書中，Jochen Reb、Shenghua Luan 和 Gerd Gigerenzer 展示了商業領導者如何利用啟發式方法——針對當前任務調整的簡單決策策略。在這個日益動盪、不確定、複雜和模糊（VUCA）的世界中，作者反對那些迅速達到極限的複雜分析方法。這種逆向思維的方法不僅能夠更快地做出決策，還能提高決策的準確性、透明度，並使學習、溝通和教學變得更容易。《Smart Management》提供了一個基於證據但又實用的討論，說明商業領導者如何在 VUCA 世界中使用智能啟發式方法做出良好的決策。
基於快速而簡約的啟發式計畫，《Smart Management》以雙重方式展示了啟發式決策的有效性。首先，它介紹了「生態理性」的概念，該概念規定了特定啟發式方法有效的環境條件。其次，這本書描述了一系列啟發式方法，稱為「適應性工具箱」，領導者、經理和專業人士可以開發並依賴這些方法來做出各種決策，例如商業策略、談判和人員選擇。這個工具箱不僅展示了這些啟發式方法的實用性，還激勵讀者發現並發展自己的智能啟發式方法。
Jochen Reb is Professor of Organizational Behavior and Human Resources and founding Director of the Mindfulness Initiative at the Lee Kong Chian School of Business, Singapore Management University.
Shenghua Luan is Professor of Psychology and Principal Investigator of the Risk and Uncertainty Management Lab at the Institute of Psychology, Chinese Academy of Sciences.
Gerd Gigerenzer is Director of the Harding Center for Risk Literacy at the University of Potsdam, Director Emeritus at the Max Planck Institute for Human Development, and Partner of Simply Rational--the Institute for Decisions. He is the author of
Calculated Risks,
Gut Feelings,
Risk Savvy,
and
How to Stay Smart in a Smart World (MIT Press).
Jochen Reb 是新加坡管理大學李光前商學院的組織行為與人力資源教授，以及正念倡議的創始主任。
Shenghua Luan 是中國科學院心理研究所的心理學教授及風險與不確定性管理實驗室的首席研究員。
Gerd Gigerenzer 是波茨坦大學哈丁風險素養中心的主任，馬克斯·普朗克人類發展研究所的名譽主任，以及 Simply Rational--決策研究所的合夥人。他是《Calculated Risks》、《Gut Feelings》、《Risk Savvy》和《How to Stay Smart in a Smart World》（麻省理工學院出版社）的作者。
