Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship
暫譯: 商業智慧與建模：結合模擬與創業中的策略建模的統一方法
Sakas, Damianos P., Nasiopoulos, Dimitrios K., Taratuhina, Yulia
- 出版商: Springer
- 出版日期: 2021-02-01
- 售價: $8,670
- 貴賓價: 9.5 折 $8,237
- 語言: 英文
- 頁數: 539
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3030570649
- ISBN-13: 9783030570644
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相關主題
商品描述
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
商品描述(中文翻譯)
本書突顯了跨學科的見解、最新的研究成果以及商業智慧與建模領域的技術趨勢，包括：商業智慧、商業轉型、知識傳播與實施、物流建模、商業資訊學、商業模式創新、模擬建模、電子商務、企業與概念建模等。本書分為八個部分，將新興的行銷技術進行整合，深入探討實踐、問題與趨勢。各章節由在戰略行銷與商業智慧領域具有特殊取向的研究者與實務工作者撰寫。本卷分享了他們對該領域的最新貢獻，並展示了他們的見解交流。
作者簡介
Dimitrios K. Nasiopoulos is a teaching personel, PhD, at the Department of Informatics and Telecommunications, Faculty of Economics and Technology, University of Peloponnese, Greece. His research interests include decision-making systems, business informatics, business modelling and simulation, dynamic simulation modelling, computational Methods, mathematical modeling and complex networks. Yulia Taratuhina is the President of SIETAR Russia; Associate Professor, PhD, at the National Research University Higher School of Economics, Faculty of Business and Management, Russia. She is also the Head of Teaching and Learning Office. Her research interests focus on: intercultural communication and cross-cultural didactics.
作者簡介(中文翻譯)
達米亞諾斯·P·薩卡斯（Damianos P. Sakas）是希臘雅典農業大學（Agricultural University of Athens）農業商業與供應鏈管理系的副教授。他的研究興趣包括戰略談判、戰略行銷、商業溝通、商業建模與模擬以及計算方法。
迪米特里奧斯·K·納西奧普洛斯（Dimitrios K. Nasiopoulos）是希臘佩洛波尼索斯大學（University of Peloponnese）經濟與技術學院資訊與電信系的教學人員，擁有博士學位。他的研究興趣包括決策系統、商業資訊學、商業建模與模擬、動態模擬建模、計算方法、數學建模和複雜網絡。
尤莉亞·塔拉圖希娜（Yulia Taratuhina）是俄羅斯SIETAR的會長；同時也是俄羅斯高等經濟學院（National Research University Higher School of Economics）商業與管理學院的副教授，擁有博士學位。她還是教學與學習辦公室的負責人。她的研究興趣集中在跨文化溝通和跨文化教學法上。
