Python for Marketing Research and Analytics

Schwarz, Jason S., Chapman, Chris, Feit, Elea McDonnell

Python for Marketing Research and Analytics
  • 出版商: Springer
  • 出版日期: 2021-11-03
  • 售價: $2,810
  • 貴賓價: 9.5 折 $2,670
  • 語言: 英文
  • 頁數: 286
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3030497224
  • ISBN-13: 9783030497224
  • 相關分類: Python、程式語言、行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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Part I: Basics of Python.- Chapter 1: Welcome to Python.- Chapter 2: The Python Language.- Part II Fundamentals of Data Analysis.- Chapter 3: Describing Data.- Chapter 4: Relationships Between Continuous Variables.- Chapter 5: Comparing Groups: Tables and Visualizations.- Chapter 6: Comparing Groups: Statistical Tests.- Chapter 7: Identifying Drivers of Outcomes: Linear Models.- Chapter 8: Additional Linear Modeling Topics.- Part III Advanced data analysis.- Chapter 9: Reducing Data Complexity.- Chapter 10: Segmentation: Unsupervised Clustering Methods for Exploring Subpopulations.- Chapter 11: Classification: Assigning observations to known categories.- Chapter 12: Conclusion.- Index.

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