Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019
暫譯: 國家品牌與自有品牌行銷的進展：第六屆國際會議，2019年

2019年國家品牌與自有品牌行銷國際會議是一個獨特的學術論壇，旨在展示和討論來自全球研究者對零售商、店內品牌經理和國家品牌經理所面臨的行銷問題的原創、嚴謹和重要的貢獻。

為期三天的活動涵蓋了零售、行銷、一般商業、心理學、經濟學和統計學等多個領域的廣泛主題。此外，會議還探討了創新、零售市場結構、社交媒體、消費者決策、店鋪忠誠度、產品組合大小、數位轉型、倫理方面、文化維度和自有品牌定價等多樣的應用領域。

本卷匯集了2019年NB&PL行銷會議的會議論文，包含了一系列出色的貢獻，這些貢獻採用了多種理論和方法論的 approaches。

Francisco J. Martínez-López, MSc in Marketing, and European PhD in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (NY, USA), Aston Business School (Aston University, UK), the University of Chicago Booth School of Business (IL, USA), the Michael Smurfit School of Business (Dublin, Ireland), Rutgers Business School (NJ, USA) and the Complutense University Business School (Madrid, Spain). He is Associate Editor of European Journal of Marketing (Emerald) and belongs to the Editorial Board of Industrial Marketing Management (Elsevier). Dr. Martínez-López has co-edited several international journals' special issues and research books for leading publishers of business and management research as Springer and Elsevier. He has also co-authored the text book "Strategies for e-Business: Creating Value Through Electronic and Mobile Commerce. Concepts and Cases (3rd Edition)" (Pearson). Likewise, he has published more than 80 papers in international journals and conferences proceedings.

Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

Anne L. Roggeveen is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association's Academic Council and is co-editor for the Journal of Retailing. She has previously served on the Board of Directors for Nepa.

Francisco J. Martínez-López，擁有市場行銷碩士學位及歐洲商業管理博士學位，並獲得格拉納達大學（西班牙）卓越博士獎，是格拉納達大學及加泰羅尼亞公開大學（巴塞隆納）的商業管理教授。他曾在美國紐約的Zicklin商學院、英國阿斯頓大學的阿斯頓商學院、美國伊利諾伊州的芝加哥大學布斯商學院、愛爾蘭都柏林的邁克爾·斯莫菲特商學院、美國新澤西州的羅格斯商學院及西班牙馬德里的康普頓斯大學商學院擔任訪問學者。他是《歐洲市場行銷期刊》（Emerald）的副編輯，並屬於《工業市場管理》（Elsevier）的編輯委員會。Martínez-López博士曾共同編輯多本國際期刊的特刊及為Springer和Elsevier等知名商業與管理研究出版社編寫研究書籍。他還共同撰寫了教科書《電子商務策略：透過電子及行動商務創造價值。概念與案例（第三版）》（Pearson）。此外，他在國際期刊及會議論文集中發表了超過80篇論文。

Juan Carlos Gázquez-Abad目前是西班牙阿爾梅里亞大學經濟與商業學院的市場行銷副教授。他在阿爾梅里亞大學獲得市場行銷博士學位。2005年，他曾擔任比利時根特大學的訪問教授。他的研究興趣涵蓋多個市場行銷主題，特別是與零售及消費者行為相關的議題。他是《國際商業環境期刊》的副編輯。他的研究成果發表於《零售期刊》、《歐洲市場行銷期刊》、《市場行銷理論與實踐期刊》、《網路研究》、《國際市場研究期刊》、《國際環境研究期刊》、《服務產業期刊》、《國際零售、分銷與消費者研究評論》、《農業商業》等期刊。他為會議論文集貢獻了超過100篇論文。

Anne L. Roggeveen是Babson College的查爾斯·克拉克·雷諾茲零售與市場行銷教授，並擔任斯德哥爾摩經濟學院零售中心的榮譽訪問教授。她在美國市場行銷協會的學術委員會任職，並擔任《零售期刊》的共同編輯。她曾在Nepa的董事會任職。