Strategic Innovative Marketing and Tourism: 7th Icsimat, Athenian Riviera, Greece, 2018
暫譯: 策略創新行銷與旅遊：第七屆國際會議，雅典海濱，希臘，2018年

本書涵蓋了行銷、傳播和旅遊領域的廣泛主題，特別專注於新視角和技術，這些技術有望影響數位和創新時代行銷研究和實踐的未來方向。所涵蓋的領域包括產品和品牌管理、策略行銷、B2B 行銷與銷售管理、國際行銷、商業傳播與廣告、數位與社交行銷、旅遊與款待行銷與管理、目的地品牌與文化管理，以及活動行銷。本書包含了2018年國際策略創新行銷與旅遊會議（ICSIMAT）的會議紀錄，來自世界各地的研究人員、學者以及政府和業界實務者齊聚一堂，討論最佳實踐、最新研究、新範式和理論的進展。本書將吸引廣泛的讀者群，包括學術界成員、碩士和博士生，以及行銷和旅遊專業人士。

Androniki Kavoura is a Professor in the Department of Business Administration, University of West Attica, Greece. She completed her MSc in Media Management and her PhD on Communication and Culture at the University of Stirling, Scotland, UK. She has participated in various research projects and her research interests include social media, branding, advertising, and culture. She co-chairs the International Conference on Strategic Innovative Marketing and Tourism and she is Editor in Chief of the International Journal of Strategic Innovative Marketing.

Efstathios Kefallonitis is an Associate Professor at the State University of New York at Oswego. He received his doctorate in marketing management from Cranfield University in the UK. He completed a postdoctoral fellowship in brand experience management at the University of the Arts in London and holds a Master's degree from Goldsmiths, University of London. Appointed in August 2011, he teaches courses in Marketing Principles, Marketing Management, and Advertising and Promotion. He serves as the Managing Director of branding.aero in New York City, specializing in aviation industry branding.

Apostolos Giovanis is an Associate Professor in Technology Marketing at the Department of Business Administration, Athens University of Applied Science (AUAS), Greece. He holds a Diploma in Engineering Management, an MSc in Management, and a PhD in Marketing Management (New Product Diffusion and Adoption), all from Technical University of Crete, Greece. In addition to AUAS, he has taught at the Hellenic Open University, the Technical University of Crete, and the Piraeus University of Applied Science. He is a member of the EuroMed Business Research Institute (EMRBI) (chairman of the Brand Research Committee) and the Greek Marketing Academy. Before joining academia, he held several managerial positions in the field of marketing in the service industry. His research interests are primarily in the areas of technology-mediated services marketing, customer relationship management, customer-brand relationships, and innovation management, and his academic work has been published in various scientific journals.

安德羅尼基·卡沃拉（Androniki Kavoura）是希臘西阿提卡大學商業管理系的教授。她在英國斯特靈大學完成了媒體管理碩士學位（MSc）及溝通與文化的博士學位（PhD）。她參與了多個研究項目，研究興趣包括社交媒體、品牌、廣告和文化。她共同主持國際戰略創新行銷與旅遊會議，並擔任《國際戰略創新行銷期刊》的主編。

埃夫斯塔西奧斯·凱法隆尼提斯（Efstathios Kefallonitis）是美國紐約州奧斯威戈州立大學的副教授。他在英國克蘭菲爾德大學獲得行銷管理博士學位。他在倫敦藝術大學完成了品牌體驗管理的博士後研究，並持有倫敦大學金史密斯學院的碩士學位。自2011年8月起，他教授行銷原則、行銷管理以及廣告與促銷等課程。他擔任位於紐約市的branding.aero的執行董事，專注於航空業的品牌建設。

阿波斯托洛斯·喬瓦尼斯（Apostolos Giovanis）是希臘雅典應用科技大學（AUAS）商業管理系的技術行銷副教授。他擁有工程管理文憑、管理碩士學位（MSc）及行銷管理博士學位（新產品擴散與採用），均來自希臘克里特技術大學。除了在AUAS任教外，他還曾在希臘開放大學、克里特技術大學及比雷埃夫斯應用科技大學任教。他是歐洲地中海商業研究所（EMRBI）的成員（品牌研究委員會主席）及希臘行銷學院的成員。在進入學術界之前，他在服務業的行銷領域擔任過多個管理職位。他的研究興趣主要集中在技術媒介服務行銷、顧客關係管理、顧客與品牌關係及創新管理等領域，並在多個科學期刊上發表了學術作品。