Digitally Deaf: Why Organizations Struggle with Digital Transformation (Management for Professionals)
暫譯: 數位失聰：為何組織在數位轉型中掙扎 (專業管理)

Companies across all industries are leveraging digital technologies to transform outdated processes and build new business models to compete in the information age. For all the publicity and hype, successful digital transformation has proven to be elusive. Numerous studies have found more than half of all digital transformation efforts fail. Digitally Deaf explores the obstacles and inhibitors that derail transformation efforts and outlines the steps organizations should take to establish an environment for success. 

Written by a highly experienced CIO, Digitally Deaf illustrates symptoms and underlying issues through the author’s experiences at large, Fortune 250 organizations. Digitally Deaf establishes a framework for digital transformation execution beginning with the development of a common definition and language for transformation. Learn the roles of the board of directors and leadership in establishing the appropriate messaging, governance, and organizational structure to drive digital efforts. Realize how digital transformation efforts amplify common problems encountered in typical technology projects.  Discover how the IT organization must transform to enable the agility needed to fuel new digital business models. Finally, learn to spot the symptoms of issues that undermine transformation success and how to address them.