Practical Web Traffic Analysis: Standards, Privacy, Techniques, and Results
Friends of Ed Author Team
- 出版商: Glasshaus
- 定價: $1,050
- 售價: 1.9 折 $199
- 語言: 英文
- 頁數: 200
- 裝訂: Paperback
- ISBN: 1904151183
- ISBN-13: 9781904151180
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相關分類:
大數據 Big-data、行銷/網路行銷 Marketing
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相關主題
商品描述
Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analysing your traffic, without taking for granted the statistics that you generate.
Assuming you have a web site, reading this book will help you learn:
- The techniques for gathering data on your users
- Standards and Guidelines you should adhere to when interpreting your data
- What other sites are doing to ensure they respect the privacy of their users
- Insight into how real sites use web traffic analysis
- Major case case studies from BBC News Online, eBay, and ASPToday
- Additional material from The Onion, SmartGirl, and The New York Times
商品描述(中文翻譯)
一旦您建立並運行了一個網站,很容易就會坐下來放鬆。但是,您如何知道您的工作做得好嗎?如何根據真實用戶行為改進您的網站?如果沒有從用戶那裡獲得反饋,您又如何知道它是如何被使用的呢?
網站流量分析可以讓您對您的用戶有一些了解:他們來自哪裡,他們喜歡哪些頁面,以及他們多久回來一次。然而,由於統計數據容易被誤解,您的洞察力通常需要謹慎對待。本書將引導您進行流量分析的過程,並不僅僅是對您生成的統計數據盲目接受。
假設您已經有一個網站,閱讀本書將幫助您學習:
- 收集用戶數據的技術
- 解讀數據時應遵循的標準和指南
- 其他網站為確保尊重用戶隱私而採取的措施
- 了解真實網站如何使用網站流量分析
- 來自BBC News Online、eBay和ASPToday的重大案例研究
- 來自The Onion、SmartGirl和The New York Times的其他資料