The Business Guide to Selling Through Internet Auctions: A Proven Seven-Step Plan for Selling to Consumers and Other Businesses (網路拍賣銷售指南：七步驟成功銷售給消費者與其他企業的實證計畫)

Description:

A Proven Seven-Step Plan for Selling to Consumers and Other Businesses

Internet Auctions are the New Online Marketplace!

Internet Auctions started as small online flea markets but have now become serious, full-scale marketing channels. Businesses of all types, from one-person start ups to big names like J.C. Penny and Sun Microsystems, have learned first hand that Internet auctions can deliver millions of paying customers. The Internet auction site eBay, for example, welcomes over 5 million visitors every month! And that's just one of over 300 Internet auction sites operating on the Internet today operated by respected names like Yahoo!, Amazon, and Priceline. Internet auctions are always open for business--letting you reach customers 24 hours a day, every day of the year. And it doesn't take big budgets or glitzy Madison Avenue marketing campaigns to make large profits through Internet auctions. It just takes know how.

In this book, Internet auction expert Nancy L. Hix leads you through a proven 7-step process for using Internet auctions to make repetitive sales of most any product. This book shows you how to find appropriate online auction sites, register, establish an account, and list auctions that attract bids. You will learn how to sell your current product line or liquidate overstock using Dutch auctions to save listing fees and attract multiple bidders. See how you can efficiently list and manage your products on multiple auctions from a single Web site. Learn the art of presenting items for sale in ways that are irresistible to potential bidders. Lastly, you will see how to deliver professional customer service in the Internet auction world to keep your customers coming back.

This book is not about having a garage sale online. It's strictly for businesses and entrepreneurs who want to sell their products in a structured, well-planned, repeatable way through this new and powerful marketing channel. Included with the book is your personal password necessary for accessing the companion Web site which provides up-to-the-minute Internet auction news, expanded information, and other helpful online marketing resources for Internet auction sellers.

The book will help you:

• Increase sales of most any product.
• Save time by efficiently managing multiple auction listings.
• Maximize profits by identifying the best auction sites.
• List products in a way that will attract more bidders.
• Develop repeat customers through professtional customer service.