Using CiviCRM
暫譯: 使用 CiviCRM
Joseph Murray, Brian Shaughnessy
- 出版商: Packt Publishing
- 出版日期: 2011-01-06
- 售價: $2,600
- 貴賓價: 9.5 折 $2,470
- 語言: 英文
- 頁數: 464
- 裝訂: Paperback
- ISBN: 1849512264
- ISBN-13: 9781849512268
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商品描述
This book is a step-by-step tutorial with practical examples, introduced by a planning framework and illustrations of good relationship management techniques for a variety of situations. We begin with basics such as installation, low-level implementation, and CiviCRM's core modules before covering CiviCRM's advanced features and issues such as customization of CiviCRM and integrating it with Joomla! and Drupal. You should be able to quickly grasp and implement the basic elements of CiviCRM before moving on to the more advanced features and tools. This book is for project implementers, organization leaders, staff, and volunteers in advocacy, non-profit, and non-governmental organizations, elected officials, professional/trade associations, political campaigns and parties, government agencies, and other similar organizations who want to implement CiviCRM in a manner tailored to their organization's size, culture, and needs. It addresses CRM strategists, implementers, administrators, and end users looking to become power users in communicating, fundraising, managing events, memberships, grants, cases, and people-resource management.
商品描述(中文翻譯)
本書是一個逐步的教程,包含實用範例,並介紹了一個規劃框架以及適用於各種情況的良好關係管理技巧的插圖。我們將從基本概念開始,例如安裝、低層實作以及 CiviCRM 的核心模組,然後再深入探討 CiviCRM 的進階功能和議題,例如 CiviCRM 的自訂以及與 Joomla! 和 Drupal 的整合。在進入更高階的功能和工具之前,您應該能夠快速掌握並實作 CiviCRM 的基本要素。本書適合專案執行者、組織領導者、員工和倡導、非營利及非政府組織的志願者、當選官員、專業/行業協會、政治運動和政黨、政府機構及其他類似組織,這些組織希望根據其規模、文化和需求量身定制地實施 CiviCRM。本書針對 CRM 策略家、執行者、管理員和最終用戶,幫助他們成為在溝通、募款、管理活動、會員、補助、案件和人力資源管理方面的高級用戶。