Building Expert Business Solutions with Zoho CRM: An indispensable guide to developing future-proof CRM solutions and growing your business exponentia
暫譯: 使用 Zoho CRM 建立專業商業解決方案:開發未來可持續的 CRM 解決方案並促進業務增長的必備指南

Harrington, Dominic

  • 出版商: Packt Publishing
  • 出版日期: 2021-08-20
  • 售價: $1,840
  • 貴賓價: 9.5$1,748
  • 語言: 英文
  • 頁數: 352
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 180056466X
  • ISBN-13: 9781800564664
  • 海外代購書籍(需單獨結帳)

商品描述

Create world-class Zoho CRM solutions tailored to be a game changer for your business and transform the way you collect, manage, and use customer data


Key Features:

  • Unlock the full potential of advanced Zoho CRM features to supercharge your business solutions
  • Customize your Zoho CRM solutions to achieve scalable and long-term customer engagement
  • Streamline your entire business for digital transformation by integrating CRM with different Zoho products and applications


Book Description:

Zoho CRM is one of the most user-friendly, configurable, and competitively priced CRM systems for managing all your customer relationships. When tailored effectively to your business, it empowers your team to work smarter and helps your business to achieve more profitable and scalable growth. This book will show you how to make the most of Zoho CRM to increase productivity.


You'll start by learning about the foundation modules of Zoho CRM such as Leads, Deals, Contacts, and Accounts, and understand their functionalities that enable you to build effective solutions. Then, you'll explore innovative workflows that will help you to save time and make sure that your sales teams are proactively managing opportunities and clients. The book also focuses on Zoho Marketplace, as well as how to extend the functionality of Zoho CRM using custom functions. You'll cover real-world use cases that will inspire you to extend your Zoho adoption by integrating Zoho CRM with other Zoho apps such as Zoho Campaigns, Zoho Forms, Zoho Survey, and SalesIQ. Finally, you'll discover best practices for adapting and evolving your CRM solutions and maintaining your CRM to achieve continuous improvement.


By the end of this CRM book, you'll have set up a CRM solution that will be fit for the next 10 years of business growth.


What You Will Learn:

  • Manage customer relationships and acquire new customers quickly
  • Understand the importance of Leads, Deals, Contacts, and Accounts modules
  • Use game-changing workflows and automation to manage opportunities and clients
  • Explore how custom functions can extend the functionality of your CRM
  • Integrate Zoho CRM with other Zoho apps such as Zoho Campaigns, Forms, Survey, and Creator
  • Discover how to keep your CRM fit for the future and achieve continuous growth


Who this book is for:

This book is for you if you're a business manager or a business owner interested in learning how the Zoho platform can help transform your business and are looking to gain a practical understanding of how to choose an app from the vast array of Zoho products. Whether you're new to Zoho or have basic experience and want to learn more about its features and apps, this book can help you. Expert Zoho users who want to develop custom solutions for their business will also find this book useful. Foundational knowledge of CRM concepts is expected to get the most out of this book.

商品描述(中文翻譯)

創建世界級的 Zoho CRM 解決方案,為您的業務帶來變革,並改變您收集、管理和使用客戶數據的方式


主要特點:


  • 充分發揮 Zoho CRM 的先進功能,為您的業務解決方案增添動力

  • 自訂您的 Zoho CRM 解決方案,以實現可擴展和長期的客戶參與

  • 通過將 CRM 與不同的 Zoho 產品和應用整合,簡化整個業務以實現數位轉型


書籍描述:

Zoho CRM 是一個最具使用友好性、可配置性和具競爭力價格的 CRM 系統,用於管理您所有的客戶關係。當有效地針對您的業務進行調整時,它能夠使您的團隊更聰明地工作,並幫助您的業務實現更具利潤和可擴展的增長。本書將向您展示如何充分利用 Zoho CRM 來提高生產力。


您將首先學習 Zoho CRM 的基礎模組,如 Leads、Deals、Contacts 和 Accounts,並了解它們的功能,這些功能使您能夠建立有效的解決方案。接著,您將探索創新的工作流程,幫助您節省時間,確保您的銷售團隊主動管理機會和客戶。本書還專注於 Zoho Marketplace,以及如何使用自訂功能擴展 Zoho CRM 的功能。您將涵蓋現實世界的使用案例,這些案例將激勵您通過將 Zoho CRM 與其他 Zoho 應用(如 Zoho Campaigns、Zoho Forms、Zoho Survey 和 SalesIQ)整合來擴展您的 Zoho 採用。最後,您將發現適應和演變您的 CRM 解決方案的最佳實踐,並維護您的 CRM 以實現持續改進。


在本 CRM 書籍結束時,您將設置一個適合未來 10 年業務增長的 CRM 解決方案。


您將學到的內容:


  • 快速管理客戶關係並獲取新客戶

  • 了解 Leads、Deals、Contacts 和 Accounts 模組的重要性

  • 使用改變遊戲規則的工作流程和自動化來管理機會和客戶

  • 探索自訂功能如何擴展您的 CRM 功能

  • 將 Zoho CRM 與其他 Zoho 應用(如 Zoho Campaigns、Forms、Survey 和 Creator)整合

  • 發現如何保持您的 CRM 適應未來並實現持續增長


本書適合誰:

如果您是商業經理或業主,對學習 Zoho 平台如何幫助轉型您的業務感興趣,並希望獲得如何從眾多 Zoho 產品中選擇應用的實用理解,那麼這本書適合您。無論您是 Zoho 的新手還是有基本經驗並想了解更多其功能和應用,本書都能幫助您。希望為其業務開發自訂解決方案的 Zoho 專家用戶也會發現本書有用。期望具備 CRM 概念的基礎知識,以便充分利用本書。

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