Designing the Human Business: Leveraging Design Thinking to craft powerful and innovative business models
Mills, Anthony
- 出版商: Packt Publishing
- 出版日期: 2024-10-30
- 售價: $1,680
- 貴賓價: 9.5 折 $1,596
- 語言: 英文
- 頁數: 530
- 裝訂: Quality Paper - also called trade paper
- ISBN: 183508494X
- ISBN-13: 9781835084946
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商品描述
Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer's needs
Key Features:
- Learn how to dissect business models and create new ones that unlock maximum value
- Discover how to use Design Thinking to deliver solutions that resonate with the market
- Integrate Design Thinking with business model innovation for scalable, innovative business designs
- Purchase of the print or Kindle book includes a free PDF eBook
Book Description:
Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don't solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.
In this book, you'll learn what business models are. Additionally, you'll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you'll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.
By the end of this book, you'll understand what you need to do to uncover your target markets' 'reason to buy', as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.
What You Will Learn:
- Understand the fundamentals of business model innovation and its role in driving organizational success
- Explore how to craft human-centered business models and their significance
- Master Design Thinking for resonant value propositions and business models
- Discover innovative solutions that address genuine customer aspirations
- Find out how quantitative and artificial intelligence approaches enhance human-centered validation
- Overcome past marketplace failures with innovative ideas
- Build a human-centered business model that withstands market forces
Who this book is for:
This book is for individuals in leadership roles like CSOs, CIOs, CTOs, CEOs, and those responsible for launching and growing new business ventures. It builds on your existing business knowledge, showing you how to design businesses that grow inherently by connecting with markets through innovative, human-centered solutions and business models. A foundational understanding of business operations is assumed.
Table of Contents
- The Value Machine - What a Business Model Is
- Cogs in the Machine - What Makes Up a Business Model
- Going a New Route - What Business Model Innovation Is
- A Matter of Reason - When, Where, and Why Business Model Innovation Is Needed
- The Master Designer - How to Dissect Business Models and Develop New and Better Ones
- The Business Model Toolbox - An Evolution of Tools for Business Model Innovation
- Thinking Like a Designer
- Thinking Like a Scientist - Centering Our Design around Humans
- Acting Like a Designer - The Design Thinking Process in Application
- Working the Problem Space - Up and Down the Mountain
- Intermission
- Working the Solution Space - Up and Down the Next Mountain
- Design Thinking's Final Act (So Far) - Our New Solution
- Back to Business Model Innovation - à la Design Thinking
- Execution - Bringing Our Business Model to Life
- The Final Outcome - Consistent Ongoing Success
商品描述(中文翻譯)
啟動新創業務並擴展現有業務,透過發現與客戶需求相符的創新解決方案和商業模式來實現。
主要特點:
- 學習如何剖析商業模式並創建新的模式,以釋放最大價值
- 發現如何使用 Design Thinking 提供與市場共鳴的解決方案
- 將 Design Thinking 與商業模式創新整合,實現可擴展的創新商業設計
- 購買印刷版或 Kindle 版書籍可獲得免費 PDF 電子書
書籍描述:
全球每天有 275,000 個新商業創業項目啟動,其中九成失敗。這其中最根本的原因之一是它們未能解決真實市場中真實人群所面臨的問題,且未能以與該市場共鳴的方式銷售其解決方案。因此,它們在獲得市場認可和擴展規模方面面臨困難。
在本書中,您將學習商業模式的定義。此外,您將了解商業模式創新的概念,以及如何使用 Design Thinking 來識別不僅是成功的價值主張,還能以與客戶共鳴的方式將該價值主張推向市場。這樣,您將能夠為您的業務釋放最大價值,讓其通過不斷增長的採用者浪潮達到最大規模。
在本書結束時,您將了解如何揭示目標市場的「購買理由」,以及如何圍繞該理由構建成功的商業模式,以便您的業務能夠獲得認可並實現擴展。
您將學到的內容:
- 理解商業模式創新的基本原則及其在推動組織成功中的角色
- 探索如何打造以人為中心的商業模式及其重要性
- 精通 Design Thinking 以實現共鳴的價值主張和商業模式
- 發現能夠滿足真實客戶期望的創新解決方案
- 了解定量和人工智慧方法如何增強以人為中心的驗證
- 以創新思維克服過去市場失敗
- 建立一個能抵禦市場力量的人本商業模式
本書適合對象:
本書適合擔任領導角色的個人,如 CSOs、CIOs、CTOs、CEOs,以及負責啟動和擴展新業務的人士。它基於您現有的商業知識,展示如何設計通過創新的人本解決方案和商業模式與市場連結而自然增長的業務。假設您對商業運作有基本的理解。
目錄:
- 價值機器 - 商業模式是什麼
- 機器中的齒輪 - 商業模式的組成部分
- 開啟新路徑 - 商業模式創新是什麼
- 理由問題 - 何時、何地及為何需要商業模式創新
- 大師設計師 - 如何剖析商業模式並開發新的、更好的模式
- 商業模式工具箱 - 商業模式創新的工具演變
- 像設計師一樣思考
- 像科學家一樣思考 - 以人為中心的設計
- 像設計師一樣行動 - Design Thinking 的應用過程
- 解決問題空間 - 上山與下山
- 中場休息
- 解決方案空間 - 上山與下山
- Design Thinking 的最後一幕(至今) - 我們的新解決方案
- 回到商業模式創新 - 以 Design Thinking 為導向
- 執行 - 讓我們的商業模式成為現實
- 最終結果 - 持續穩定的成功