Running Lean: Iterate from Plan A to a Plan That Works, 3/e (Paperback)
暫譯: 精益創業：從計畫A迭代到有效計畫，第三版（平裝本）

Maurya, Ash

Running Lean: Iterate from Plan A to a Plan That Works, 3/e (Paperback)

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商品描述

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

  • Deconstruct your idea using a one-page Lean Canvas
  • Stress-test your idea for desirability, viability, and feasibility
  • Define key milestones charted on a traction roadmap
  • Maximize your team's efforts for speed, learning, and focus
  • Prioritize the right actions at the right time
  • Learn how to conduct effective customer interviews
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Find a repeatable and scalable business model

商品描述(中文翻譯)

我們今天建造的產品比以往任何時候都多，但大多數產品都失敗了——這不是因為我們無法完成想要建造的東西，而是因為我們浪費了時間、金錢和精力去建造錯誤的產品。我們需要的是一個系統化的流程，能夠快速評估產品想法並提高成功的機率。這就是《Running Lean》的承諾。

在這本鼓舞人心的書中，Ash Maurya 帶領你通過一個嚴謹的策略，以實現你新創企業的產品/市場適配。你將學習到來自幾種創新方法論的想法和概念，包括精實創業（Lean Startup）、商業模式設計、設計思維（Design Thinking）和待完成的工作（Jobs-to-be-Done）。這個新版本介紹了持續創新框架，並追隨一位企業家的旅程，從最初的願景到一個可行的商業模式。

- 使用一頁式精實畫布（Lean Canvas）來解構你的想法
- 對你的想法進行可取性、可行性和可實現性的壓力測試
- 定義在牽引路線圖上標示的關鍵里程碑
- 最大化團隊在速度、學習和專注上的努力
- 在正確的時間優先考慮正確的行動
- 學習如何進行有效的客戶訪談
- 在整個開發周期中與客戶保持互動
- 通過更小、更快的迭代不斷測試你的產品
- 找到可重複和可擴展的商業模式

作者簡介

Ash Maurya is the author of the international bestseller Running Lean: How to Iterate from Plan A to a plan that works and the creator of the one-page business modeling tool Lean Canvas. His new book is Scaling Lean: Master the Key Metrics for Startup Growth.Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.

Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

作者簡介(中文翻譯)

Ash Maurya 是國際暢銷書《Running Lean: How to Iterate from Plan A to a plan that works》的作者，以及一頁式商業模型工具 Lean Canvas 的創建者。他的新書是《Scaling Lean: Master the Key Metrics for Startup Growth》。Ash 因提供一些全球企業家和內部企業家最優秀且最實用的建議而受到讚譽。為了尋找更好、更快速的成功產品建設方法，Ash 開發了一套系統化的方法論，基於 Lean Startup、Customer Development 和 Bootstrapping 技術，以提高成功的機率。

Ash 也是一位領先的商業部落客，他的文章和建議曾在《Inc. Magazine》、《Forbes》和《Fortune》上刊登。他定期在全球舉辦滿座的工作坊，並擔任多個加速器的導師，包括 TechStars、MaRS、Capital Factory，以及在多所大學（包括 MIT、Harvard 和 UT Austin）擔任客座講師。Ash 也在多家初創公司的顧問委員會中任職，並為新創和成熟公司提供諮詢服務。

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