Data Literacy in Practice: A complete guide to data literacy and making smarter decisions with data through intelligent actions

Klidas, Angelika, Hanegan, Kevin

  • 出版商: Packt Publishing
  • 出版日期: 2022-11-30
  • 售價: $1,370
  • 貴賓價: 9.5$1,302
  • 語言: 英文
  • 頁數: 396
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1803246758
  • ISBN-13: 9781803246758
  • 相關分類: 大數據 Big-dataData Science
  • 海外代購書籍(需單獨結帳)

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商品描述

Accelerate your journey to smarter decision making by mastering the fundamentals of data literacy and developing the mindset to work confidently with data


Key Features:

  • Get a solid grasp of data literacy fundamentals to support your next steps in your career
  • Learn how to work with data and extract meaningful insights to take the right actions
  • Apply your knowledge to real-world business intelligence projects


Book Description:

Data is more than a mere commodity in our digital world. It is the ebb and flow of our modern existence. Individuals, teams, and enterprises working with data can unlock a new realm of possibilities. And the resultant agility, growth, and inevitable success have one origin-data literacy.

This comprehensive guide is written by two data literacy pioneers, each with a thorough footprint within the data and analytics commercial world and lectures at top universities in the US and the Netherlands. Complete with best practices, practical models, and real-world examples, Data Literacy in Practice will help you start making your data work for you by building your understanding of data literacy basics and accelerating your journey to independently uncovering insights.

You'll learn the four-pillar model that underpins all data and analytics and explore concepts such as measuring data quality, setting up a pragmatic data management environment, choosing the right graphs for your readers, and questioning your insights.

By the end of the book, you'll be equipped with a combination of skills and mindset as well as with tools and frameworks that will allow you to find insights and meaning within your data for data-informed decision making.


What You Will Learn:

  • Start your data literacy journey with simple and actionable steps
  • Apply the four-pillar model for organizations to transform data into insights
  • Discover which skills you need to work confidently with data
  • Visualize data and create compelling visual data stories
  • Measure, improve, and leverage your data to meet organizational goals
  • Master the process of drawing insights, ask critical questions and action your insights
  • Discover the right steps to take when you analyze insights


Who this book is for:

This book is for data analysts, data professionals, and data teams starting or wanting to accelerate their data literacy journey. If you're looking to develop the skills and mindset you need to work independently with data, as well as a solid knowledge base of the tools and frameworks, you'll find this book useful.

商品描述(中文翻譯)

加快您在智能決策方面的旅程,掌握數據素養的基礎知識,並培養自信地處理數據的心態。

主要特點:
- 確立數據素養基礎知識,以支持您在職業生涯中的下一步
- 學習如何處理數據並提取有意義的洞察,以採取正確的行動
- 將您的知識應用於實際的商業智能項目

書籍描述:
在我們的數字世界中,數據不僅僅是一種商品,它是我們現代生活的潮起潮落。與數據一起工作的個人、團隊和企業可以開啟一個新的可能性領域。而由此產生的靈活性、增長和不可避免的成功都源於數據素養。

這本全面的指南由兩位數據素養先驅撰寫,他們在數據和分析商業界擁有豐富的經驗,在美國和荷蘭的頂尖大學講授課程。《實踐中的數據素養》配備了最佳實踐、實用模型和實際案例,將幫助您通過建立對數據素養基礎知識的理解,加速您獨立發現洞察的旅程。

您將學習支撐所有數據和分析的四柱模型,並探索測量數據質量、建立實用的數據管理環境、為讀者選擇合適的圖表以及質疑您的洞察等概念。

通過閱讀本書,您將具備一系列技能和心態,以及工具和框架,使您能夠在數據中找到洞察和意義,以進行數據驅動的決策。

您將學到:
- 以簡單可行的步驟開始您的數據素養之旅
- 應用四柱模型將數據轉化為洞察的組織變革
- 發現您需要與數據自信地工作所需的技能
- 可視化數據並創建引人入勝的視覺數據故事
- 測量、改進和利用數據以實現組織目標
- 掌握提取洞察的過程,提出關鍵問題並實施您的洞察
- 在分析洞察時採取正確的步驟

本書適合對象:
本書適合數據分析師、數據專業人士和數據團隊,無論是剛開始還是希望加快他們的數據素養之旅。如果您希望發展與數據獨立工作所需的技能和心態,以及扎實的工具和框架知識,本書將對您有所幫助。