User Experience Mapping
暫譯: 使用者體驗地圖

Peter W. Szabo

  • 出版商: Packt Publishing
  • 出版日期: 2017-05-30
  • 售價: $1,830
  • 貴賓價: 9.5$1,739
  • 語言: 英文
  • 頁數: 352
  • 裝訂: Paperback
  • ISBN: 1787123502
  • ISBN-13: 9781787123502
  • 相關分類: 使用者經驗 UX
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Understand your users, gain strategic insights, and make your product development more efficient with user experience mapping

About This Book

  • Detailed guidance on the major types of User Experience Maps.
  • Learn to gain strategic insights and improve communication with stakeholders.
  • Get an idea on creating wireflows, mental model maps, ecosystem maps and solution maps

Who This Book Is For

This book is for Product Manager, Service Managers and Designers who are keen on learning the user experience mapping techniques.

What You Will Learn

  • Create and understand all common user experience map types.
  • Use lab or remote user research to create maps and understand users better.
  • Design behavioral change and represent it visually.
  • Create 4D user experience maps, the “ultimate UX deliverable”.
  • Capture many levels of interaction in a holistic view.
  • Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders.
  • Become more user focused and help your organisation become user-centric.

In Detail

Do you want to create better products and innovative solutions? User Experience Maps will help you understand users, gain strategic insights and improve communication with stakeholders. Maps can also champion user-centricity within the organisation.

Two advanced mapping techniques will be revealed for the first time in print, the behavioural change map and the 4D UX map. You will also explore user story maps, task models and journey maps. You will create wireflows, mental

商品描述(中文翻譯)

了解您的用戶,獲得戰略洞察,並透過用戶體驗地圖提高產品開發效率

本書簡介



  • 詳細指導主要類型的用戶體驗地圖。

  • 學習獲得戰略洞察並改善與利益相關者的溝通。

  • 了解如何創建線框流(wireflows)、心理模型地圖、生态系統地圖和解決方案地圖。

本書適合誰閱讀


本書適合對學習用戶體驗地圖技術感興趣的產品經理、服務經理和設計師。

您將學到什麼



  • 創建並理解所有常見的用戶體驗地圖類型。

  • 使用實驗室或遠程用戶研究來創建地圖並更好地理解用戶。

  • 設計行為變化並以視覺方式呈現。

  • 創建4D用戶體驗地圖,這是“終極UX交付物”。

  • 在整體視圖中捕捉多層次的互動。

  • 在敏捷團隊中使用體驗地圖,並學習地圖如何幫助團隊內部及與利益相關者的溝通。

  • 變得更加以用戶為中心,幫助您的組織變得以用戶為中心。

詳細內容


您想創造更好的產品和創新解決方案嗎?用戶體驗地圖將幫助您理解用戶,獲得戰略洞察並改善與利益相關者的溝通。地圖還可以在組織內部倡導以用戶為中心的理念。


兩種先進的地圖技術將首次在印刷版中揭示,即行為變化地圖和4D UX地圖。您還將探索用戶故事地圖、任務模型和旅程地圖。您將創建線框流、心理模型……