Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win
暫譯: 智慧競爭者：創新公司如何在科技巨頭無法取勝的遊戲中取勝
Zhu, Feng, Cao, Bonnie Yining
- 出版商: Harvard Business Review Press
- 出版日期: 2024-08-20
- 定價: $1,330
- 售價: 9.5 折 $1,264
- 語言: 英文
- 頁數: 192
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1647826047
- ISBN-13: 9781647826048
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商品描述
A fresh, research-based look at how companies can better compete, on their own terms, with tech giants--from a Harvard Business School professor and a former Bloomberg journalist.
Companies are fighting the wrong battle. The consensus has been to learn the best practices from tech giants and then imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.
In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Yining Cao show business leaders how to create competitive advantages by offering product features and benefits that tech giants and other competitors cannot match in the digital/AI age.
Taking readers on a global journey, Zhu and Cao showcase a variety of companies--including Domino's, Nike, and Sephora--and fascinating case studies, such as Belle, the leading women's footwear retailer in China; EbonyLife, Nigeria's top media conglomerate; and Telepass, Italy's popular electronic toll payment service. Through these diverse examples, they illustrate how companies identify their path for growth in the digital age by leveraging their unique capabilities.
Drawing on original research and insights gleaned from leaders in a wide range of industries, Smart Rivals is a blueprint for uncovering your company's hidden strengths. It will help you spark innovative solutions and capabilities--including new products, services, strategies, and advantages--that mere imitation could never provide.
商品描述(中文翻譯)
一個基於研究的新視角，探討公司如何在自己的條件下更好地與科技巨頭競爭——來自哈佛商學院教授和前彭博社記者的見解。
公司正在打錯戰鬥。共識是學習科技巨頭的最佳實踐，然後模仿他們。但新的增長路徑並不是通過模仿創造的，而是通過徹底的差異化來鑄造的。
在《Smart Rivals》中，哈佛商學院教授朱峰和前《彭博社》記者曹怡寧向商業領袖展示如何通過提供科技巨頭和其他競爭對手在數位/人工智慧時代無法匹敵的產品特徵和優勢來創造競爭優勢。
朱和曹帶領讀者展開一場全球之旅，展示各種公司——包括Domino's、Nike和Sephora——以及引人入勝的案例研究，如中國領先的女性鞋類零售商Belle；尼日利亞頂尖媒體集團EbonyLife；以及意大利受歡迎的電子收費支付服務Telepass。通過這些多樣的例子，他們說明了公司如何利用其獨特的能力在數位時代識別增長路徑。
《Smart Rivals》基於原創研究和從各行各業領導者獲得的見解，是揭示公司隱藏優勢的藍圖。它將幫助您激發創新的解決方案和能力——包括新產品、服務、策略和優勢——這些都是單靠模仿無法提供的。
作者簡介
Feng Zhu, MBA Class of 1958 Professor of Business Administration at Harvard Business School, is an expert on competitive strategies, digital transformation, and innovation. He codirects the Platform Lab at the Digital Data Design Institute at Harvard.
Bonnie Yining Cao is an award-winning former journalist for Bloomberg. She has written extensively about companies in tech and traditional industries in the United States and emerging markets. She is currently pursuing her PhD in business administration at Harvard Business School.
作者簡介(中文翻譯)
冯珠，1958年MBA班的哈佛商學院商業管理教授，是競爭策略、數位轉型和創新的專家。他共同指導哈佛數位數據設計研究所的平臺實驗室。
曹怡寧是曾獲獎的前彭博社記者。她廣泛報導了美國及新興市場的科技和傳統產業公司。她目前正在哈佛商學院攻讀商業管理博士學位。
