Turning Silicon Into Gold: The Strategies, Failures, and Evolution of the Tech Industry
暫譯: 將矽轉化為黃金：科技產業的策略、失敗與演變
Kao, Griffin, Hong, Jessica, Perusse, Michael
- 出版商: Apress
- 出版日期: 2020-02-28
- 售價: $1,520
- 貴賓價: 9.5 折 $1,444
- 語言: 英文
- 頁數: 194
- 裝訂: Quality Paper - also called trade paper
- ISBN: 148425628X
- ISBN-13: 9781484256282
海外代購書籍(需單獨結帳)
商品描述
A few square miles of Northern California contain some of the world's largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common?
Turning Silicon into Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech--whether it was Facebook's second mover advantage over MySpace or Nintendo's leap of faith in the 1980s to revitalize the video game industry.
Learn by example as Turning Silicon into Gold divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the world's tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is Turning Silicon into Gold belongs on your bookshelf.
What You Will Learn
- Understand why companies like Amazon, Facebook, OpenTable and more have made some controversial and strategic decisions
- Realize how Big Data is driving the success of many new and mature ventures
- See how tech companies are tackling emerging markets and generating growth
- Examine how capital flows through the tech industry
Who This Book is For
The book is for people currently in or interested in exploring a career in the intersection of technology and business, such as product management, entrepreneurship, or non-coding positions at a tech company--it's also great for people generally curious about how the tech industry operates. The book offers case studies in an engaging and approachable way, while still providing important takeaways and probing questions--perfect for the casual reader or even someone trying to prepare for interviews.
商品描述(中文翻譯)
幾平方英里的北加州擁有一些全球最大的公司，其產品每天影響著數十億人。這些矽谷巨頭為何能夠如此深遠地影響世界？他們的成功之路有何共同之處？
《Turning Silicon into Gold》是對25個案例研究的深入分析，探討了這些問題。作者Griffin Kao、Jessica Hong、Michael Perusse和Weizhen Sheng提供了相關的評論，探索了Apple、Amazon、OpenTable等公司的背後故事。這些組織運用了獨特的問題解決策略，永遠改變了科技的面貌——無論是Facebook在MySpace上的第二波優勢，還是任天堂在1980年代為振興電子遊戲產業所做的冒險。
透過實例學習，《Turning Silicon into Gold》揭示了科技歷史上一些最重要商業決策的內部運作。這些公司在不確定時期如何應對新興市場並產生增長的微妙方式，對於現代商業領袖、創新者和有志創業者來說是必備的知識。無論你是對全球科技巨頭的起源感到好奇，還是尋找靈感的企業家，《Turning Silicon into Gold》這本深思熟慮且全面的案例研究集都應該在你的書架上。
你將學到的內容：
- 理解為何像Amazon、Facebook、OpenTable等公司做出了一些具爭議性和戰略性的決策
- 認識到大數據如何推動許多新興和成熟企業的成功
- 了解科技公司如何應對新興市場並產生增長
- 檢視資本如何在科技產業中流動
本書適合對科技與商業交集的職業感興趣或正在從事相關工作的人，例如產品管理、創業或科技公司的非編碼職位——對於一般對科技產業運作感到好奇的人來說也非常適合。本書以引人入勝且易於接近的方式提供案例研究，同時提供重要的收穫和深入的問題——非常適合休閒讀者或正在準備面試的人。
作者簡介
Griffin Kao has a background in computer science, mechanical engineering, and economics from Brown University. He's worked as both a software engineer and product manager at B2B and B2C tech companies, both large and small, and has acquired a lot of insight into how the industry operates.
Jessica Hong is studying computer science at Cornell University. She's been able to witness the impact of technology in the world through her previous roles as a software engineer, product manager, and venture capital partner.
Michael Perusse, Harvard University class of 2020, studied computer science and mathematical sciences. He's worked in product management at both Google, Microsoft, and startups, and has written for a variety of magazines and websites.
Weizhen Sheng is studying Networked and Social Systems Engineering and pursuing a Master's degree in Data Science at the University of Pennsylvania. She has previously worked as a product manager and software engineer in the tech industry, and as an analyst at an investment board, offering her varying perspectives on the role of technology.作者簡介(中文翻譯)
高格芬擁有布朗大學的計算機科學、機械工程和經濟學背景。他曾在大型和小型的B2B及B2C科技公司擔任軟體工程師和產品經理，對行業運作有著深入的見解。
洪潔西卡目前在康奈爾大學學習計算機科學。透過她之前擔任軟體工程師、產品經理和風險投資合夥人的角色，她得以見證科技在世界上的影響。
邁克爾·佩魯斯是哈佛大學2020年畢業生，主修計算機科學和數學科學。他曾在Google、Microsoft及初創公司擔任產品管理，並為各種雜誌和網站撰寫文章。
盛維珍正在賓夕法尼亞大學學習網絡與社會系統工程，並攻讀數據科學碩士學位。她曾在科技行業擔任產品經理和軟體工程師，並在投資委員會擔任分析師，提供了她對科技角色的不同視角。
