Universal Methods of Design Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
暫譯: 擴展與修訂版的通用設計方法：125種研究複雜問題、發展創新想法及設計有效解決方案的方法

Hanington, Bruce, Martin, Bella

Universal Methods of Design Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
  • 出版商: Rockport
  • 出版日期: 2019-12-03
  • 售價: $1,350
  • 貴賓價: 9.5 折 $1,283
  • 語言: 英文
  • 頁數: 264
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1631597485
  • ISBN-13: 9781631597480
  • 相關分類: 人工智慧、使用者經驗 UX、Design Pattern

    • 立即出貨 (庫存=1)

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商品描述

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.

​Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).

Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.

This essential guide:

  • Dismantles the myth that user research methods are complicated, expensive, and time-consuming
  • Creates a shared meaning for cross-disciplinary teams
  • Illustrates methods with compelling visualizations and case studies
  • Characterizes each method at a glance
  • Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

商品描述(中文翻譯)

這本暢銷書《設計的普遍方法（擴充修訂版）》的擴充和修訂版本是一部全面的參考資料，提供了125種以人為中心的設計研究方法、綜合/分析技術和研究成果的徹底且批判性的介紹。

這本經典資源的文字及附帶的照片和圖形以簡潔易懂的格式呈現，非常適合設計師、教育工作者和學生使用。這個新的擴充版包含了有關情境、次級研究、領域地圖及其他章節的更新資訊。新增的25個章節為文本帶來了新的相關性，介紹了自第一版以來出現的創新設計方法，如回溯設計（backcasting）、行為設計（behavioral design）、地平線掃描（horizon scanning）和轉型設計（transition design）。

《設計的普遍方法（擴充修訂版）》將每種方法提煉至其本質，以幫助設計團隊選擇和實施最符合其設計文化的可信研究方法。每種方法以兩頁格式呈現。左側頁面包含方法的簡潔描述，並附有進一步閱讀的參考資料。右側頁面則以視覺方式呈現每種方法的圖像和案例研究。設計應用的相關階段以編號圖示的形式突出顯示在頁面的右側，從第1階段（規劃、範疇和定義）到第5階段（啟動和監控）。

使用這些方法和更多方法來構建更有意義的產品：親和圖（Affinity Diagramming）、行為映射（Behavioral Mapping）、身體風暴（Bodystorming）、情境設計（Contextual Design）、關鍵事件設計（Critical Incident Design）、導向敘事（Directed Storytelling）、同理心地圖（Empathy Maps）、塗鴉牆（Graffiti Walls）、形象板（Image Boards）、平行原型（Parallel Prototyping）、模擬練習（Simulation Exercises）、觸點之旅（Touchstone Tours）和加權矩陣（Weighted Matrix）。

這本必備指南：

- 拆解了用戶研究方法複雜、昂貴且耗時的迷思
- 為跨學科團隊創造共同的意義
- 以引人入勝的視覺化和案例研究說明方法
- 一目了然地描述每種方法
- 指出何時最佳使用這些方法，以幫助優先考慮適當的設計研究策略

《設計的普遍方法（擴充修訂版）》是所有層級和專業的設計師必備的資源。

作者簡介

Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.

Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the US Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.

作者簡介(中文翻譯)

布魯斯·哈寧頓是美國賓夕法尼亞州匹茲堡卡內基梅隆大學設計學院的教授及院長。在此之前，他曾擔任研究生學業主任及工業設計課程主任。布魯斯致力於人本設計的方法與實踐，特別強調設計民族誌、參與式設計以及形式在情境中的意義。除了通過合作項目和高管教育與業界夥伴合作外，他的研究成果已發表於Design Issues、The Design Journal和Interactions，並在人因與人機互動中的情感科學及可持續設計的 Routledge 手冊中撰寫章節。

貝拉·馬丁是美國喬治亞州亞特蘭大的首席用戶體驗研究員。在為微軟研究、美國郵政服務、葛蘭素史克和全州金融等獲獎設計項目做出貢獻後，她現在將大部分時間投入於與那些對用戶中心研究方法不熟悉但渴望讓用戶在設計過程中發聲的組織合作。貝拉擁有卡內基梅隆大學的設計碩士學位，並在那裡開始了她持續的用戶中心研究方法可視化工作。

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