Fighting Churn with Data: The Science and Strategy of Customer Retention (Paperback)
暫譯: 用數據對抗流失：客戶留存的科學與策略 (平裝本)
Gold, Carl S.
- 出版商: Manning
- 出版日期: 2020-12-22
- 定價: $2,150
- 售價: 9.0 折 $1,935
- 語言: 英文
- 頁數: 504
- 裝訂: Quality Paper - also called trade paper
- ISBN: 161729652X
- ISBN-13: 9781617296529
-
相關分類:
Data-mining
-
相關翻譯:
客戶留存數據分析與預測 (簡中版)
立即出貨 (庫存=1)
買這商品的人也買了...
-
Specification by Example 中文版：團隊如何交付正確的軟體 (Specification by Example: How Successful Teams Deliver the Right Software)$420$357 -
做自己的生命設計師：史丹佛最夯的生涯規畫課，用「設計思考」重擬問題，打造全新生命藍圖 (Designing Your Life: How to Build a Well-lived, Joyful Life)$320$272 -
The Hundred-Page Machine Learning Book (paperback)$1,520$1,490 -
CCNA 網路認證先修班 (Understanding Cisco Networking Technologies, Volume 1: Exam 200-301 (CCNA Certification))$620$527 -
Python Basics: A Practical Introduction to Python 3 (Paperback)$1,680$1,596 -
大規模重構｜奪回源碼庫的控制權 (Refactoring at Scale: Regaining Control of Your Codebase)$580$458 -
行銷 5.0：科技與人性完美融合時代的全方位戰略，運用 MarTech，設計顧客旅程，開啟數位消費新商機$450$383 -
GA 到 GA4: 掌握網站數據分析新工具的技術原理與商業思維(書況差限門市銷售)$500$350 -
資料科學的統計實務 : 探索資料本質、扎實解讀數據，才是機器學習成功建模的第一步$599$473 -
Notion 人生管理術：從0開始，打造專屬自己的 All in One 高效數位系統$330$281 -
ACCELERATE：精益軟體與 DevOps 背後的科學 (Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations)$499$394 -
Soft Skills 軟實力｜軟體開發人員的生存手冊, 2/e (Soft Skills: The Software Developer's Life Manual, 2/e)$580$458 -
Introduction to Algorithms, 4/e (Hardcover)$2,190$2,146 -
億萬社長高獲利經營術：電商老闆賣愈少、賺愈多，還能活過零營收的祕密$380$323 -
發黑的香蕉怎麼賣？：從「不需要」變「好想要」！看見、讀完立刻買單的文字技巧$460$391 -
I'm From Taiwan / Programmer 阿喵宅造型貼紙7X7公分 (萬聖節限定款）$69$60 -
Google 的軟體工程之道｜從程式設計經驗中吸取教訓 (Software Engineering at Google)$880$695 -
Aws Certified Solutions Architect Study Guide with Online Labs: Associate Saa-C03 Exam$4,760$4,522 -
ClickHouse 性能之巔從架構設計解讀性能之謎$534$507 -
領域驅動設計學習手冊 (Learning Domain-Driven Design)$580$458 -
Notion 最強效應用：卡片盒筆記法 × GTD 時間管理 × 電子手帳 × 數位履歷 × Notion AI$499$394 -
Communication Patterns: A Guide for Developers and Architects (Paperback)$2,052$1,944 -
Notion 全方位管理術：任務管理 × 收支記帳 × 知識筆記 × ChatGPT × Notion AI（iThome鐵人賽系列書）【軟精裝】$650$507 -
Staff 工程師之路｜獻給個人貢獻者成長與改變的導航指南 (The Staff Engineer's Path)$580$458 -
Databricks Certified Data Engineer Associate Study Guide: In-Depth Guidance and Practice (Paperback)$2,518$2,385
相關主題
商品描述
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
商品描述(中文翻譯)
這本實用指南充滿了將原始數據轉換為可衡量指標、測試假設以及以易於非技術決策者理解的方式呈現結果的技術。
任何產品或服務業務的核心是回頭客。不要讓你辛苦獲得的客戶消失，帶走他們的金錢。在《Fighting Churn with Data》中，你將學習強大的數據驅動技術，以最大化客戶保留率並最小化導致他們停止參與或完全取消訂閱的行為。
購買印刷版書籍可獲得Manning Publications提供的免費電子書，格式包括PDF、Kindle和ePub。
作者簡介
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.
作者簡介(中文翻譯)
Carl Gold 是 Zuora, Inc. 的首席數據科學家，Zuora 是一個全面的訂閱管理平台，也是新上市的矽谷「獨角獸」。Zuora 在訂閱和經常性收入相關領域被廣泛認可為領導者，擁有來自全球各行各業的 1,000 位客戶。Carl 於 2015 年加入 Zuora，並為 Zuora 的訂閱者分析產品 Zuora Insights 創建了預測分析系統。
