Fighting Churn with Data: The Science and Strategy of Customer Retention (Paperback)
Gold, Carl S.
- 出版商: Manning
- 出版日期: 2021-02-08
- 售價: $2,150
- 貴賓價: 9.5 折 $2,043
- 語言: 英文
- 頁數: 504
- 裝訂: Quality Paper - also called trade paper
- ISBN: 161729652X
- ISBN-13: 9781617296529
-
相關分類:
Data Science、行銷/網路行銷 Marketing
-
相關翻譯:
客戶留存數據分析與預測 (簡中版)
立即出貨 (庫存=1)
買這商品的人也買了...
-
Specification by Example 中文版：團隊如何交付正確的軟體 (Specification by Example: How Successful Teams Deliver the Right Software)$420$357 -
物件導向設計模式－可再利用物件導向軟體之要素 (精裝典藏版) (Design Patterns: Elements of Reusable Object-Oriented Software)$550$550 -
做自己的生命設計師：史丹佛最夯的生涯規畫課，用「設計思考」重擬問題，打造全新生命藍圖 (Designing Your Life: How to Build a Well-lived, Joyful Life)$320$272 -
The Hundred-Page Machine Learning Book (paperback)$1,640$1,558 -
CCNA 網路認證先修班 (Understanding Cisco Networking Technologies, Volume 1: Exam 200-301 (CCNA Certification))$620$490 -
Python Basics: A Practical Introduction to Python 3 (Paperback)$1,580$1,501 -
大規模重構｜奪回源碼庫的控制權 (Refactoring at Scale: Regaining Control of Your Codebase)$580$458 -
機器學習設計模式 (Machine Learning Design Patterns: Solutions to Common Challenges in Data Preparation, Model Building, and Mlops)$680$537 -
行銷 5.0：科技與人性完美融合時代的全方位戰略，運用 MarTech，設計顧客旅程，開啟數位消費新商機$450$383 -
GA 到 GA4: 掌握網站數據分析新工具的技術原理與商業思維$500$395 -
資料科學的統計實務 : 探索資料本質、扎實解讀數據，才是機器學習成功建模的第一步$599$473 -
Notion 人生管理術：從0開始，打造專屬自己的 All in One 高效數位系統$330$297 -
ACCELERATE：精益軟體與 DevOps 背後的科學 (Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations)$499$394 -
Soft Skills 軟實力｜軟體開發人員的生存手冊, 2/e (Soft Skills: The Software Developer's Life Manual, 2/e)$580$458 -
$2,146Introduction to Algorithms, 4/e (Hardcover) -
億萬社長高獲利經營術：電商老闆賣愈少、賺愈多，還能活過零營收的祕密$380$342 -
發黑的香蕉怎麼賣？：從「不需要」變「好想要」！看見、讀完立刻買單的文字技巧$460$414 -
I'm From Taiwan / Programmer 阿喵宅造型貼紙7X7公分 (萬聖節限定款）$69$60 -
Google 的軟體工程之道｜從程式設計經驗中吸取教訓 (Software Engineering at Google)$880$695 -
Aws Certified Solutions Architect Study Guide with Online Labs: Associate Saa-C03 Exam$5,040$4,788 -
ClickHouse 性能之巔從架構設計解讀性能之謎$534$507 -
領域驅動設計學習手冊 (Learning Domain-Driven Design)$580$458 -
Notion 最強效應用：卡片盒筆記法 × GTD 時間管理 × 電子手帳 × 數位履歷 × Notion AI$499$394 -
Communication Patterns: A Guide for Developers and Architects (Paperback)$2,166$2,052 -
Notion 全方位管理術：任務管理 × 收支記帳 × 知識筆記 × ChatGPT × Notion AI（iThome鐵人賽系列書）【軟精裝】$650$507
相關主題
商品描述
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
商品描述(中文翻譯)
這本實用指南充滿了將原始數據轉化為可衡量指標、測試假設以及呈現易於非技術決策者理解的結果的技巧。
任何產品或服務業務的核心是回頭客。不要讓你辛苦贏得的客戶消失，帶走他們的錢。在《用數據對抗流失》中，您將學習到強大的數據驅動技術，以最大化客戶保留率，並最小化導致客戶停止參與或完全取消訂閱的行為。
購買印刷版書籍將包含一本免費的電子書（PDF、Kindle和ePub格式），由Manning Publications提供。
作者簡介
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.
作者簡介(中文翻譯)
Carl Gold是Zuora公司的首席數據科學家，該公司是一家綜合訂閱管理平台，也是新上市的矽谷「獨角獸」。Zuora在訂閱和循環收入方面被廣泛認可為領導者，在全球各行業擁有1,000多個客戶。Carl於2015年加入Zuora，並為該公司的訂閱者分析產品Zuora Insights創建了預測分析系統。
