The Google Way: How One Company is Revolutionizing Management As We Know It (Hardcover)

Bernard Girard

The Google Way: How One Company is Revolutionizing Management As We Know It (Hardcover)

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商品描述

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation your own?

商品描述(中文翻譯)

第一次世界大戰後不久，福特和通用汽車公司創建了大型現代企業，擁有財務和統計控制、大規模生產和流水線生產。在1980年代，豐田以將品質與持續改進相結合而脫穎而出。如今，谷歌再次重新塑造了商業模式-改變了我們的工作方式、組織控制方式以及員工管理方式。

管理顧問伯納德·吉拉德自1998年谷歌成立以來一直在分析谷歌，現在在《谷歌之道》中，他深入探討了谷歌的創新，其中許多創新與頂尖商學院教授的最佳實踐相去甚遠。

在閱讀中，您將看到谷歌成功的很大一部分歸功於其對用戶和自動化的關注。您還將了解到電子商務如何徹底改變了企業與客戶之間的關係，首次使客戶在一家大型企業的增長中扮演了重要角色。最後，吉拉德對谷歌的商業模式的局限性進行了推測，並討論了谷歌在持續增長中面臨的挑戰。

谷歌的文化是創新的文化。為什麼不將創新的精神融入自己的生活中呢？

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