The Google Way: How One Company is Revolutionizing Management As We Know It (Hardcover)
暫譯: 谷歌之道：一家公司如何徹底改變我們所知的管理方式 (精裝版)

Bernard Girard

The Google Way: How One Company is Revolutionizing Management As We Know It (Hardcover)

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商品描述

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation your own?

商品描述(中文翻譯)

第一次世界大戰結束後不久，福特（Ford）和通用汽車（GM）創造了大型現代企業，具備財務和統計控制、大規模生產和裝配線。在1980年代，豐田（Toyota）因結合品質與持續改進而脫穎而出。如今，谷歌（Google）再次重新定義商業——我們的工作方式、組織的控制方式以及員工的管理方式。

管理顧問伯納德·吉拉德（Bernard Girard）自1998年谷歌成立以來一直在分析該公司，而在《谷歌之道》（The Google Way）一書中，他深入探討了谷歌的創新——其中許多與頂尖商學院教授的最佳實踐相去甚遠。

在閱讀過程中，您將看到谷歌的成功在於其對用戶和自動化的專注。您還將了解到電子商務如何深刻改變企業與客戶之間的關係，首次讓客戶在大型企業的成長中扮演重要角色。最後，吉拉德對谷歌商業模式的限制進行了推測，並討論了其在持續增長過程中將面臨的挑戰。

谷歌的文化是一種創新文化。為什麼不把這種創新精神變成你自己的呢？

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